
attract greater moral scrutiny than those who are
purely dishonest, because their actions may have
more far-reaching effects. The modern food industry
has created much that is good, and Western con-
sumers today routinely have access to food of a var-
iety, quantity, quality, and safety, unparalleled at any
time in the past. By its very nature, the food industry
is an agent of social change. It takes and creates
opportunities to influence people, and by its conduct,
it risks, and may intend, catalyzing social change:
consequently, it exists within society as a kind of
moral agent. As part of society, the food industry
works to maintain respectability within society, but
those businesses that constitute the industry may, at
times, be tempted by forms of conduct that challenge
moral acceptability. Because consumers are becoming
increasingly dependent on the industry for their food,
and because the industry exercises increasing levels of
influence over society, the justification exists to scru-
tinize the moral values by which the industry operates
and the ethical nature of its conduct.
0004 The expression of moral and ethical concern over
matters relating to food is not new. Though the term
‘food ethics’ may have been formally established rela-
tively recently, Zwart suggested that food ethics has a
long history. He argues that, while modern food
ethics is concerned with food production, historically,
it was centered on consumption. Certainly, this res-
onates with ancient religious moral conventions that
prohibit the consumption of certain types of food
materials as well as the practices of vegetarians and
vegans, whose food choices are often defined by their
particular moral values. Today, food ethics is a
branch of moral philosophy that encompasses the
relationship of people, and society, with food and
the food supply system. In wealthy, Western societies,
food ethics is concerned mainly with the conduct of
the food businesses that make up the food supply
system and the methods by which food is produced
for, and marketed to, consumers. With the develop-
ment of the consumer society, people have been trans-
formed into consumers, whose function is to
consume, in accordance with the policies of govern-
ments and the strategic plans of businesses. The
degree to which people in Western societies have
come to rely on food businesses for their food – and
survival – has caused, and legitimizes, the develop-
ment of food ethics as a field of intellectual
inquiry. Modern food ethics is a response to the
industrialization and commercialization of the food-
supply system. Factors such as the increasing utiliza-
tion of science and technology in food manufacturing
and supply, the methods used in food marketing and
advertising, and the evolving dynamics a global food
marketplace create and energize the food ethics
debate. But food ethics does not respond solely to
food issues in the developed, Western world. The
problems of global food security, and food shortage
and malnutrition in developing countries, are primary
issues of food ethics, as recognized by the Food and
Agriculture Organization (FAO) of the United
Nations. The FAO also recognizes the use of biotech-
nology and genetically modified organisms in the
food-supply system as issues of food and agricultural
ethics. Food ethics has emerged to guide and inform
those who work within the food-supply system, and
those with a professional interest in the activities and
conduct of the system and the organizations that
constitute it.
Morality and Ethics
0005As human beings, we generally recognize certain
moral values and understand that moral principles
derived from moral values can act to guide and sta-
bilize the society within which we live, and inform
both social and cultural development. The word
‘moral’ originates from the Latin, moralis, while
‘ethics’ is derived from the Greek, ethos. Both words
equate to ‘custom’ and are sometimes used inter-
changeably, though different meanings can be
assigned in relation to the way in which we think
about morality and ethical behavior. Often, we con-
sider morality in terms of values, or standards of
conduct, that prescribe concepts of what is right and
wrong. In contrast, we judge what is ethical in terms
of the analysis and assessment of morally acceptable
behavior. For instance, an evaluation of the ethical
nature of a food business’ conduct would lead to a
review of the business’ moral values as the justifica-
tion for the conduct. Similarly, though rich nations
may recognize their moral duty to help feed poor
nations, translation into practice of the moral values
that give rise to the notion of duty relies on ethical
conduct that ensures the poor are fed. The ethical
assessment of conduct enables us to see that moral
values and principles exist and have been upheld.
Ethics is concerned with the application of moral
values and principles and, specifically, with concepts
of right and wrong, good and bad, duty, obligation,
virtue, freedom, and choice.
0006People interact with each other at a personal level,
and their moral values influence the ethical nature
of their conduct. Of particular interest to moral
philosophers, since the time of Socrates (c. 470–399
bc), has been the question ‘How ought we to live?’
The question embodies the concern that, for each of
us, our lives should be lived as good lives and that
the influence we have on other people’s lives will
then only be good. At its most basic level, ethics is
2608 FOOD ETHICS