
The SMEs, on the other hand, argue that there remain barriers to listing. For
example, continuing credit institutions – in effect, banks – must be involved in the first
segment of trading (i.e. issuing shares). As the banks are concerned about their repu-
tation they are thought to be careful about dealing with new entrepreneurs. In contrast
to the situation in the USA or the UK, therefore, it is difficult for young entrepreneurs to
raise equity capital. This is seen as an impediment to the growth of young dynamic
companies in fast-moving technology or services sectors (Vitols and Woolcock, 1997).
Another consequence is that capital markets tend to be smaller and to have fewer public
companies than in the UK and the USA. Even during the stock market boom of
1999/2000, it was clear that the activity included only a handful of companies in certain
industries (Schaede, 2000).
From the late 1990s, this handful of large German companies increasingly turned to
the global capital markets for funding. In order to gain access to the liquid US capital
markets, German firms had to adopt US accounting standards. The German accounting
system adopts a long-term view and is investment rather than trading orientated, profit
figures and asset values tend to be understated. Furthermore, it allows for building up
‘hidden reserves’, also due to the traditional German emphasis on exercising ‘commercial
caution’. Overall, the adoption of US accounting standards by some large German firms
means that they are more in line with international practices and that the transparency of
their published accounts has improved significantly (Schlie and Warner, 2000).
The transparency of accounts, or increased information disclosure, in turn, is posi-
tively related to corporate social responsibility. Providing increased disclosures is arguably
responsive to the needs of several stakeholders. Firms that engage in socially responsive
activities are said to provide more informative and/or extensive disclosures than do
companies that are less focused on advancing social goals (Gelb and Strawser, 2001). In
addition, it has been found that socially responsible firms are more likely to provide this
increased disclosure through better investor relations practices. Investor relations,
however, have only recently become important in the German model of corporate gover-
nance as it is essentially a bank-based model.
The structure of ownership
Owner–company relations in the ‘large firm’ Rhineland model are most often character-
ized by one or more large shareholders with a strategic (rather than pure share value
maximization) motivation for ownership. A total of 90 per cent of listed companies in
Germany have a shareholder with at least a 10 per cent stake in the company (Seibert,
1997). The types of investor likely to have strategic interests – enterprises, banks and the
public sector – together hold 57 per cent of shares (or 42.1 per cent, 10.3 per cent and 4.3
per cent, respectively). Enterprises generally pursue strategic business interests. The state
generally pursues some public goal. The large German banks have tended to view their
shareholdings as a mechanism for protecting their loans and strengthening their business
relationships with companies rather than as a direct source of income (Vitols, 2001:
342). Until recently, this web of cross-shareholdings and Konzerne had partly been main-
tained by a rigid tax of over 40 per cent on the sale of shares by corporations.
From the end of the 1990s onwards, rather like the changes that took place in the
large German firms, large banks have reduced the size of most of their equity stakes in
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