
b. 1901; d. 1966
Walt Disney brought visions and values of small-town America to
mass media
and
theme parks;
his multimedia conglomerate continues to grow after his death. Disney
characters, films, books,
toys
and places, aggressively marketed, have sold America as a
magical kingdom to a global audience. Others have read the man and his legacy as an evil
empire defined by exaltation of carefully controlled consumerism, with over 400 Disney
stores around the world selling everything from lunch boxes to the Tarzan CD-ROM.
As an artist in Kansas City Kansas in 1919, Disney became involved in the production
of local
animation
/live-action shorts (Laugh-O-Grams). By 1923 he had moved to
Los
Angeles, CA
and created his own creative team and formats for animation. By 1928,
after business setbacks mediated by brother Roy Disney produced
Steam-boat Willie,
which united Mickey Mouse with sound (Walt did the voice). Over time, Disney’s
productions increased in quality (with music and color in the
Silly Symphonies
series),
while merchandising of Mickey and other items built revenues.
In the 1930s, Disney Studios pushed the boundaries of animation, including the first
animated feature film
Snow White
(1939) and the growing artistry and complexity o
inocchio
(1941) and
Fantasia
(1942), despite continuing financial concerns and
sometimes problematic labor relations. After the Second World War, Disney’s ability to
control products and profits from re-releases, marketing tie-ins and new ventures
provided a foundation to move into
television
and
Disneyland
(1955). The company also
continued to control its labor force tightly supporting
HUAC
investigations o
Hollywood labor organizers.
From Disney’s initial televisual outing, ABC’s
Disneyland
(1954–8), which promoted
the planned theme park on its first show, some form of Disney prime-time
children’s
television showcase continued for thirty years, although changing titles and networks (in
addition to the child ensemble of the
Mickey Mouse Club,
ABC, 1955–9). Disney
continued to seek creative development and public recognition through films like
Mary
oppins
(1964), plans for a larger, visionary Disneyworld and publicity suggesting him
for a
Nobel
prize. At his death in 1966, primary ownership of the studio stayed with the
family Roy Disney finished the Florida project before his death in 1971, by which time
studio profits had reached $250 million.
Despite the creative heritage the Disney corporation controlled, the next decade saw
diffuse initiatives in films and audiences. By the early 1980s, corporate Disney was
vulnerable to takeover battles that attracted Ivan
Boesky
and Michael
Milken
. Finally in
1984, the family reasserted control, bringing in Michael Eisner, Frank Wells and Jeffrey
Katzenberg to revitalize the company. Their initiatives spurred Disney production in
mature films (Touchstone, Hollywood Pictures, Buena Vista), distribution (Miramax),
radio,
television,
cable,
multimedia and, finally the second golden age of Disney
animation with
Who Framed Roger Rabbit?
(1987),
The Little Mermaid (
1989) and
successors. Disney theme parks continued a global expansion in Tokyo (1983), a still-
growing EuroDisney (1992) and Hong Kong (estimated opening 2005), augmented by the
urban Disney-Quest concept and Caribbean cruises.
Entries A-Z 343