
TABLE 11.1 Questions to Aid in Choosing an MMUI
Evaluation Question Explanation Example
Can more than one modality be
cost-justified?
Designing and developing more
than one user interface is
costly. Can the added expense
be balanced with a greater
customer base, greater use of
the service, increased
customer retention, and so
forth? (See Bias and Mayhew
[2005].)
Some customers want to pay
their bill over the Web, but
others call to pay their bill and
could use an IVR. Offering
both will automate more bill
payments overall, saving
money and increasing revenue
collection.
Can all of the tasks be
performed in only one
modality?
Based on the task analysis, can
all of the tasks be adequately
performed using only one
modality? If so, there may not
be a compelling reason to use
multiple modalities.
All voice mail tasks can be done
over the phone using touch-
tones.
Would more than one interface
modality directly fulfill user
needs?
Sometimes one user interface
modality cannot support all of
the needs and tasks of the user
population.
Sending a long e-mail in festive
colors to an entire list of party
guests with numerous details
and a map may call for a
website or GUI. Alternatively,
sending a quick e-mail to a
friend letting them know you
are stuck in traffic and will be
15 minutes late may call for
something mobile and simple,
like a cell phone or PDA UI.
Do the contexts of use and/or
environments necessitate
different modalities?
When users perform the same
task (or set of tasks) in
different situations they may
not have the same needs, so
the same modality may not
work, depending on where
they are and what they are
doing.
A tool to help customers resolve
problems with their Internet
service offers both web-based
help for those who can still
access the Internet and over-
the-phone help for those
whose Internet connections
are totally down.
Will the new application’s
functionality be composed of
myriad tasks currently
performed by different
modalities?
Are the user needs and tasks
currently handled by different
applications using different
modalities that users will not
easily give up?
An application that provides
movie listings uses a web user
interface and a telephone user
interface because some users
have always used one of these
and do not want to be forced to
change.
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Continued
)
11.4 Human Factors Design of the Interface
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