
New Hollywood Enters the Digital Age   299
undertaking was a truly unusual case of two of Hollywood’s oldest and best-
known studios partnering for the same production.
A 1997 release, Titanic won the Academy Award for Best Picture for that 
year. The movie was full of classic themes: life and death, class and wealth, 
humanity vs. nature. Kate Winslet and Leonardo DiCaprio starred, but at that 
point neither of them was regarded as an A-list talent who could assure the 
producers much in the way of audience.
Much of Titanic was filmed at Fox Studios Baja, at Rosarito Beach, Baja 
California, in Mexico just south of San Diego. Although newly built for the 
production of Titanic, these facilities, of course, had the capacity to be leased 
in the future to generate continuing revenue for Fox. Nevertheless, the pro-
duction risk was still high. Cameron, a forty-three-year-old Canadian, had the 
reputation in Hollywood as a brilliant but difficult filmmaker. CBS television 
had a miniseries in the works for November, also called Titanic, which starred 
Peter Gallagher, George C. Scott, and Eva Marie Saint. In addition, a musical 
entitled Titanic opened on Broadway while the film was still in production.
By April 19, 1997, the Los Angeles Times reported “Epic-Size Troubles 
on Titanic,” noting that the budget was about to surpass Universal Pictures’ 
financial debacle Waterworld and that Titanic was behind schedule to open for 
the coveted Fourth of July weekend premier. The Screen Actors Guild even 
sent investigators to query Cameron’s reputed “perfectionism” for cost over-
runs approaching $75 million. A staggering 1.6 million feet of film were shot, 
with 1.3 million feet printed.
An article in Time claimed to expose tactics on the film’s set as Cameron 
rushed to meet the planned release date, overworking and underfeeding of 
the crew. The article did suggest that such conditions were not unusual, how-
ever, as these same steps that rushed work and exploited the craft personnel 
frequently had been taken on others of Hollywood’s big megabudget “event” 
movies in order to try to complete them on time. Industry observers gave 
much credit to the project’s “other” producer, Jon Landau, for steering Titanic 
through roiling and troubled waters to its conclusion.
Once the film was completed, audiences were responding positively, 
and the enormous box office take was becoming clear, the establishment of 
the motion picture industry enthusiastically endorsed its success: Titanic won 
a record-tying (Gone with the Wind, 1939) eleven Academy Awards on Oscar 
night, including Best Picture. The film’s earnings eventually topped $1 billion 
just for the movie’s theatrical release.
Titanic isn’t a disaster movie, according to Cameron. “It’s a love story, 
but don’t worry, the ship does sink.” From the very first sneak preview of the 
completed film in Anaheim Hills, California, at the end of August, audience 
response cards praised not only Titanic’s technical aspects but also the tender