
310   Chapter 15
used a scene of Maximus kissing Lucilla as a central element in the movie’s 
television advertising campaign, even though their relationship was only a 
minor subplot of the movie. That strategy appeared to work. After that ad 
began running on television, trackers observed that the female portion of 
the audience increased from just over a third of the attendance figures to 
slightly more than 50 percent. Maximus kills a lot of people, which doesn’t 
seem to bother men, but there’s also an emotional and heartfelt message in 
the movie, because Maximus is a man committed to avenging the deaths of 
his wife and son, which appeals to women viewers as much as do Crowe’s 
looks and sex appeal.
With two thousand extras, the project hearkened back to Hollywood 
epics of the past, but much of Gladiator depended on the latest digital tech-
nologies. In that regard, it was, for a while, a Hollywood industry forerunner. 
Nearly all the “sets” were created in the computer, by production supervisors 
Tim Burke and Rob Harvey. The director of photography, Mathieson, cre-
ated an effect of clouds casting shadows on a large crowd of extras by using 
huge sails that could be pulled in and out to control the light and create the 
pattern of the changing light as he wished.
The fight depended entirely on the computer-generated stadium. The 
animals were filmed against a blue screen and then inserted into combat by 
computer animation. Different ways to populate the spaces had to be cre-
ated. A method called “Photo-booth” was used to create most of the crowd 
scenes. Select groups of thirty to forty real extras were filmed in specially 
constructed green-screen tents, with each extra performing six different ac-
tions that would be appropriate to what might be occurring in the arena. 
They wore interchangeable blue and white togas, to allow the digital experts 
to later digitally key off the toga to create multiple variations of color. Their 
actions were recorded on three time-coded, synced digital cameras, posi-
tioned to capture angles from the front, side, and top simultaneously. Three 
different lighting setups, to represent two opposing angles of sunlight, as well 
as shade, were also used. By then, using proprietary software developed at 
a company called Mill Film, this small number of actual performers could 
be replicated to create all the crowds at the Colosseum and to populate the 
streets of Rome in their entirety.
A dummy stuffed tiger was used for some of the close shots of Crowe 
fighting with it. When the British actor Oliver Reed died of a heart attack 
during production on location in Malta, where final filming for Gladiator was 
being done, instead of trying to recast for his role (as the warrior Proximo), 
digital technologies were put to use by animatronics and special-effects experts 
to find ways to superimpose Reed’s image on a stand-in for scenes he had not 
yet shot. Most of Gladiator was shot in the United Kingdom, with exteriors