
Chapter 9 Relationships between investments: portfolio theory 233
9.8 CAN WE USE THIS FOR PROJECT APPRAISAL? SOME RESERVATIONS
The Gerrybild example illustrates some drawbacks with the portfolio approach to han-
dling project risk.
1 Most projects can be undertaken only in a very restricted range of sizes or even on
an ‘all-or-nothing’ basis. This does not entirely undermine the portfolio approach –
it simply means that the range of combinations available is much narrower.
Besides, enterprises are often undertaken on a joint venture basis (e.g. in large,
high-risk activities like Eurotunnel and Airbus and many cross-border automobile
operations), where the various parties have some freedom to select the extent of
their participation.
2 A more severe problem is the implication of constant returns to scale. Our analy-
ses imply that if a smaller version of a project is undertaken, the percentage
returns, or the absolute return per pound invested, will remain unchanged. For
example, if the return on a whole project is 20 per cent, the return from doing 30
per cent of the same project is still 20 per cent. This may apply for investment in
securities, but is unlikely for investment projects, where there is often a minimum
size below which there are zero or negative returns, and, thereafter, increasing
returns to scale.
3 We should be wary of any approach that relies on subjective assessments of proba-
bilities, or at least wary of the probabilities themselves. In the case of repetitive
activities, such as replacement of equipment, about which a substantial data bank
of costs and benefits has been compiled, the probabilities may have some basis in
reality. In other cases, such as major new product developments, probabilities are
largely based on inspired guesswork. Different decision analysts may well formu-
late different ‘guesstimates’ about the chances of particular events occurring.
However, the subjective nature of probabilities used in practice need not be a deter-
rent if the estimates are well supported by reasoned argument, and therefore instil
confidence.
4 Since attitudes to risk determine choice, we need to know the decision-maker’s util-
ity function, which summarises his or her preferences for different monetary amounts.
The difficulties of obtaining information about an individual manager’s utility
function (let alone for a group) are formidable, as Swalm (1966) has shown. Besides,
we should really be seeking to apply the risk-return preferences of shareholders
rather than those of managers.
5 The portfolio approach to analysing project risk seems unduly management-oriented.
Managers formulate the assessments of alternative payoffs, assess the relevant
probabilities and determine what combinations of activities the enterprise should
undertake. Managers are considerably less mobile and less well diversified than
shareholders, who can buy and sell securities more or less at will. Managers can
hardly shrug off a poor investment outcome if it jeopardises the future of the enter-
prise or, more pertinently, their job security. Most managers are more risk-averse
than shareholders, resulting in the likelihood of sub-optimal investment decisions.
Here, we see another manifestation of the agency problem – how do we get man-
agers to accept the levels of risk that owners are prepared to tolerate?
These may appear to be highly damaging criticisms of the portfolio approach, espe-
cially as it applies to investment decisions. However, although having limited opera-
tional usefulness for many investment projects, it provides the infrastructure of a more
sophisticated approach to investment decision-making under risk, the Capital Asset
Pricing Model (CAPM). This is based on an examination of the risk–return characteris-
tics and resulting portfolio opportunities of securities, rather than physical investment
opportunities.
Capital Asset Pricing Model
The CAPM is a model designed
to explain how the stock mar-
ket values capital assets, includ-
ing ordinary shares by assessing
their relative risk-return
properties
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