Издательство John Wiley, 2004, -236 pp.
The invention of e-mail as an efficient mode of communication gives rise to an intriguing benefit: One need not answer a question immediately as would be expected in real-time conversation. Therefore, on occasion, I prefer to ponder before I answer, as I did when honored with the request to write this preface to Essentials of Licensing Intellectual Property.
My initial response was to decline, stating that I was too busy to read yet another licensing book. Honestly, I really am too busy to plow through more theoretical jargon. Too busy to pull out my calculator to analyze complex royalty or valuation models. Too busy to hear one more author sell me more pixie dust that magically tus patents into winning lottery tickets.
As we have all witnessed in the recent past, countless books on licensing IP have been written as best-seller novels to excite the soul and incite a spark of larceny; maps that we should follow to discover long-forgotten patent treasures that await discovery and exploitation. Other patent licensing treatises are excellent examples of IP consultants and theorists attempting to explain the complexity of IP law and the mystical process of extracting value (money) from idle IP assets; ultimately these works leave the reader feeling lost and helpless, believing that hiring a consultant is the only way to profit from their unexploited IP. I also felt that you, the reader, have lost your appetite for another helping of licensing leftovers, too full of IP licensing prophesy to gulp down yet another spoonful. Fortunately, this was one of those occasions that I paused to contemplate.
Why? Because I owed it to two of the IP industry’s most respected realists, Alexander Poltorak and Paul Leer, and to the business and investment communities, to evaluate whether these authors could merge their contemporary legal expertise with recognized firsthand licensing success to create a hands-on IP licensing reference.
After reading and reflecting on this book, I clicked reply on my e-mail and accepted their kind invitation.
This book is a fast, friendly, insightful read—I couldn’t put it down, and consumed it cover to cover in a single sitting (except for a few quick trips to refill my diet soda).
You’ll want to read Essentials of Licensing Intellectual Property for the same reason you read any book on licensing. it’s a guide to generating money. But while other books on licensing espouse a process to make fast money, Essentials of Licensing Intellectual Property is an easy-to-use tool that empowers you to become a fast leaer on how to generate revenue and increase shareholder value—not only from patents, but also from trademarks, copyrights, mask works, and more.
IP management is a serious business in which fortunes can be made or lost quickly. Managers of IP are held accountable to shareholders, with the new financial accounting standards now requiring line-item reporting of IP value. Interestingly, though, Poltorak and Leer kept me laughing throughout the book. Their storytelling style and tongue-in-cheek euphemisms not only keep this book flowing quickly, but they bu the most important concepts indelibly into the reader’s mind.
It’s light, but deep. It’s an overview, but it also clearly outlines the steps necessary to build a profitable IP strategy and deploy smart licensing tactics. It’s full of pointed tips and helpful advice that can empower any manager to quickly obtain a solid, hands-on working knowledge of the essentials of IP licensing. (Maybe that’s why it’s the title of the book.)
Applicable to experienced and new MBAs, read this book and by the end of the day, you’ll understand how to build traction for your IP licensing strategy, enhancing your company’s most valuable and sustainable competitive advantage, its IP!
Managers, investors, and shareholders will quickly develop a meaningful vocabulary and understanding of the essential legal and business elements involved in IP licensing—and the incredible value that can be realized if sensible management is applied to this licensing process. Even experienced licensing professionals, who have become victims of their own proclivity to migrate clear IP licensing objectives toward complex licensing agreements, will find Essentials of Licensing Intellectual Property to be a timely, snappy refresher.
If you’re looking for an ivory-tower book that will allow you to impress the executive staff with your expansive but instant knowledge of IP licensing theory and mastery of complex IP valuation models, buy a different book. But if your objective is to gain an immediate command of the practicalities of licensing IP assets, Poltorak and Leer have given you everything you need to hit the ground running by Monday moing.
Although e-mail brought the promise of instant communication, I wonder if it was ever envisioned as a method to pause and reflect before continuing with the dialogue. This time, at least, I’m glad I did. For insightful books like this, I’ll never be too busy!
Introduction
Basic Contract Law
Intellectual Property Primer
Licensing Strategies: The Carrot and the Stick
Patent Licenses
Know-how and Trade Secret Licenses
Trademark Licenses
Copyright Licenses
Royalties and Royalty Rates
Policing and Enforcement of Licenses
Negotiating the Deal
Appendices
A Checklist of Patent License Terms
B Royalty Rates by Industry
C Confidentiality and Nondisclosure Agreement
D Trademark License Agreement
E Patent License Agreement (Paid-Up)
F Patent License Agreement (Running Royalty)
G Software (End User) License Agreement
H Copyright License Agreement
I Technology License Agreement
J Georgia-Pacific Factors
K Agreement to Negotiate a License
The invention of e-mail as an efficient mode of communication gives rise to an intriguing benefit: One need not answer a question immediately as would be expected in real-time conversation. Therefore, on occasion, I prefer to ponder before I answer, as I did when honored with the request to write this preface to Essentials of Licensing Intellectual Property.
My initial response was to decline, stating that I was too busy to read yet another licensing book. Honestly, I really am too busy to plow through more theoretical jargon. Too busy to pull out my calculator to analyze complex royalty or valuation models. Too busy to hear one more author sell me more pixie dust that magically tus patents into winning lottery tickets.
As we have all witnessed in the recent past, countless books on licensing IP have been written as best-seller novels to excite the soul and incite a spark of larceny; maps that we should follow to discover long-forgotten patent treasures that await discovery and exploitation. Other patent licensing treatises are excellent examples of IP consultants and theorists attempting to explain the complexity of IP law and the mystical process of extracting value (money) from idle IP assets; ultimately these works leave the reader feeling lost and helpless, believing that hiring a consultant is the only way to profit from their unexploited IP. I also felt that you, the reader, have lost your appetite for another helping of licensing leftovers, too full of IP licensing prophesy to gulp down yet another spoonful. Fortunately, this was one of those occasions that I paused to contemplate.
Why? Because I owed it to two of the IP industry’s most respected realists, Alexander Poltorak and Paul Leer, and to the business and investment communities, to evaluate whether these authors could merge their contemporary legal expertise with recognized firsthand licensing success to create a hands-on IP licensing reference.
After reading and reflecting on this book, I clicked reply on my e-mail and accepted their kind invitation.
This book is a fast, friendly, insightful read—I couldn’t put it down, and consumed it cover to cover in a single sitting (except for a few quick trips to refill my diet soda).
You’ll want to read Essentials of Licensing Intellectual Property for the same reason you read any book on licensing. it’s a guide to generating money. But while other books on licensing espouse a process to make fast money, Essentials of Licensing Intellectual Property is an easy-to-use tool that empowers you to become a fast leaer on how to generate revenue and increase shareholder value—not only from patents, but also from trademarks, copyrights, mask works, and more.
IP management is a serious business in which fortunes can be made or lost quickly. Managers of IP are held accountable to shareholders, with the new financial accounting standards now requiring line-item reporting of IP value. Interestingly, though, Poltorak and Leer kept me laughing throughout the book. Their storytelling style and tongue-in-cheek euphemisms not only keep this book flowing quickly, but they bu the most important concepts indelibly into the reader’s mind.
It’s light, but deep. It’s an overview, but it also clearly outlines the steps necessary to build a profitable IP strategy and deploy smart licensing tactics. It’s full of pointed tips and helpful advice that can empower any manager to quickly obtain a solid, hands-on working knowledge of the essentials of IP licensing. (Maybe that’s why it’s the title of the book.)
Applicable to experienced and new MBAs, read this book and by the end of the day, you’ll understand how to build traction for your IP licensing strategy, enhancing your company’s most valuable and sustainable competitive advantage, its IP!
Managers, investors, and shareholders will quickly develop a meaningful vocabulary and understanding of the essential legal and business elements involved in IP licensing—and the incredible value that can be realized if sensible management is applied to this licensing process. Even experienced licensing professionals, who have become victims of their own proclivity to migrate clear IP licensing objectives toward complex licensing agreements, will find Essentials of Licensing Intellectual Property to be a timely, snappy refresher.
If you’re looking for an ivory-tower book that will allow you to impress the executive staff with your expansive but instant knowledge of IP licensing theory and mastery of complex IP valuation models, buy a different book. But if your objective is to gain an immediate command of the practicalities of licensing IP assets, Poltorak and Leer have given you everything you need to hit the ground running by Monday moing.
Although e-mail brought the promise of instant communication, I wonder if it was ever envisioned as a method to pause and reflect before continuing with the dialogue. This time, at least, I’m glad I did. For insightful books like this, I’ll never be too busy!
Introduction
Basic Contract Law
Intellectual Property Primer
Licensing Strategies: The Carrot and the Stick
Patent Licenses
Know-how and Trade Secret Licenses
Trademark Licenses
Copyright Licenses
Royalties and Royalty Rates
Policing and Enforcement of Licenses
Negotiating the Deal
Appendices
A Checklist of Patent License Terms
B Royalty Rates by Industry
C Confidentiality and Nondisclosure Agreement
D Trademark License Agreement
E Patent License Agreement (Paid-Up)
F Patent License Agreement (Running Royalty)
G Software (End User) License Agreement
H Copyright License Agreement
I Technology License Agreement
J Georgia-Pacific Factors
K Agreement to Negotiate a License