
SECTION 10.5 Determination
of
the Cost
of
Equity Capital and the MARR
regression ana
ly
sis to indicate the expected return for different
f3
values.
When
f3
= 0, the risk-free return RJ
is
acceptable (no premium). As
f3
increases, the pre-
mium return requirement grows. Beta
values are published periodically for most
stock-issuing corporation
s.
Once complete, this estimated cost
of
common stock
equity
capital can be included
in
the WACC computation in Equation [10.2].
EXAMPLE 10.6
The
lead software engineer
at
SafeSoft, a food industry service corporation, has con-
vinced the president to develop new software technology for the meat and food safety
industry. It is envisioned that processes for prepared meats can be completed more
safe
ly
and faster using this automated control software. A common stock issue is a pos-
sibility
to
raise capital
if
the cost
of
equity capital is below
15
%.
SafeSoft, which has
a
hi
storical beta value
of
1.7, uses CAPM to determine the prem.ium
of
its stock com-
pared
to
other software corporations. The security market line indicates that a 5%
premium above the risk-free rate
is
desirable.
If
U.S. Treasury bills are paying 4%,
estimate the cost
of
common stock capital.
Solution
The premium
of
5% represents the term
Rill
- R
f
in
Equation [10.7].
Re = 4.0 + 1.7(5.0) = 12.5%
Since this cost
is
lower than
15
%, SafeSoft should issue common stock to finance this
new venture.
In theory, a correctly performed engineering economy study uses a
MARR
equal to the cost
of
the capital committed to the specific alternatives in the study.
Of
course, such detail
is
not known. For a combination
of
debt and equity capi-
tal, the calculated WACC sets the minimum
forthe
MARR.
The
most rational ap-
proach
is
to set MARR between the cost
of
equity capital and the corporation's
WACC.
The
risks associated with an alternative should be treated separately
from the
MARR
determination, as stated earlier. This supports the guideline that
the
MARR
should not be arbitrarily increased to account for the various types
of
ri
sk associated with the cash flow estimates. Unfortunately, the
MARR
is often
set above the WACC because management does want to account for risk by in-
creasing the MARR.
EXAMPLE 10.7 .
The Engineering Products Division
of
4M
Corporation has two mutually exclusive
alternatives A and B with
ROR values
of
ij. = 9.2% and
i~
= 5.9%.
The
financing
scenario is yet unsettled, but it will be one
of
the following: plan
I-u
se all equity
funds, which are currently earning 8% for the corporation; plan
2-use
funds from
the corporate capital pool which is 25% debt capital costing 14.5% and the remainder
from the same equity funds mentioned above.
The
cost
of
debt capital
is
currently high
because the compa
ny
has narrowly m.issed its projected revenue on common stock for
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