
ANIMATED FILMSENCYCLOPEDIA OF POPULAR CULTURE
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financial and artistic horizons Disney had set. Disney went through a
variety of phases as the decades progressed. The ethereal, fairy-tale
look of Sleeping Beauty (1959) gave way to stylized, intentionally
exaggerated work in such films as 101 Dalmatians (1961) and The
Rescuers (1977). But there was one other very important effect of
Snow White and those movies that followed: Although there would be
many variants and offshoots, feature-length animation was irrevocably
cast in the public mind as a medium for children’s stories. And as
children’s stories, animated films for years were perceived as a kind
of second-class genre.
After many disappointing years, animated film experienced a
tremendous resurgence in 1989, when Disney released the hit The
Little Mermaid. This adaptation of the Hans Christian Andersen tale
kick-started an animation renaissance which was still well underway
in the late 1990s. The Little Mermaid was an enormous hit, and it
provided enough memorable characters and catchy tunes to sell
stuffed toys, soundtrack albums, and sing-along videos for years to
come. Disney’s follow-up to The Little Mermaid, 1991’s Beauty and
the Beast, sealed the popular resurgence of animated film. It also
earned for animated film the respect of both critics and the public.
Beauty and the Beast was both a financial and critical success, and
was the only animated film to be honored with an Academy Award
nomination for Best Picture.
Disney followed this success with 1992’s Aladdin and the most
successful animated film of all time, The Lion King, in 1994. With
over $350 million in domestic box office sales and tremendously
profitable toys, tie-ins, and various other merchandising efforts, The
Lion King re-established animation as a force to be reckoned with;
putting it on the same level as even the most expensive or lucrative
live-action franchises. With 1995’s Toy Story, the first full-length
movie animated completely on computer, Disney positioned itself
once again at the top of the technological game. No longer were
cartoons limited to what could be done with paint and pen.
Disney’s animated films in the 1990s established a format that
became nearly universal to films that hoped to emulate the success of
Disney’s releases. The so-called ‘‘Disney formula’’ included several
basic elements: several show-stopping tunes, lovable sidekicks to add
comic relief, and a cast of recognizable voice actors. A general theme
of all post-Little Mermaid Disney animated features—that one’s true
worth is measured by what’s inside rather than what is outside—is
also often associated with this formula.
However, Disney was far from a monopoly in the crowded field
for motion-picture success, especially in the wake of the enormous
profit of The Lion King. Over the course of the 1980s and 1990s, one
of the most consistent challenges to Disney’s dominance came from
Don Bluth and Gary Goldman. Bluth, a veteran Disney animator
whose work stretched as far back as Sleeping Beauty, and Goldman
both felt that the Disney studio had strayed from the ideals Walt
Disney had exemplified and led a mass exodus of animators from the
Disney stables in the early 1980s.
Bluth and Goldman went on to produce a number of successful
animated projects, including The Secret of NIMH (1982), An Ameri-
can Tail (1986), The Land Before Time (1988), and the fully-animated
video games Dragon’s Lair and Space Ace. Their work met with
acclaim and respectable box office—in fact, The Secret of NIMH was
the most successful non-Disney animated film up until that time, and
its $45-million take outgrossed many contemporary Disney films as
well. However, while Bluth and Goldman’s work was able to stand on
its own and make a profit, Disney’s box office dominance was
still secure.
But, the rise of Bluth had a galvanizing effect on the animation
industry. The success of Bluth’s films showed that, even though
knocking Disney from its position at the top was unlikely, there was
still commercial viability in animated film. Furthermore, Bluth him-
self stated that he hoped his work would make Disney’s improve as
well, since competition tends to bring out the best in all parties
involved. There might well be truth in his statement, since the success
of The Little Mermaid and Disney’s own renaissance soon followed.
In 1997 and 1998 the playing field for animation was reshuffled.
Disney appeared vulnerable to competitors, as recent efforts such as
Pocahontas (1995) and Hercules (1997) had done respectably at the
box office, but had not achieved the smash hit status of The Lion King.
Sensing an opportunity, other studios moved in to claim their piece of
the animation pie. Bluth and Goldman signed on with 20th Century
Fox to produce animated movies, starting with 1997’s Anastasia.
Several other animated efforts from rival studios, such as Quest for
Camelot (1998), were released in the late 1990s during what might be
accurately titled an animation binge.
Bluth was not the only former Disney man to challenge the giant.
Jeffrey Katzenberg, formerly the head of Disney’s animation division
and the man credited by many with spearheading Disney’s renais-
sance, split with Disney in 1994 to co-found DreamWorks SKG and
head up that studio’s animation efforts. By 1998, DreamWorks upped
the animation ante by releasing two highly acclaimed challengers to
Disney’s throne: the computer-generated Antz (1998) and The Prince
of Egypt (1998). Katzenberg’s gamble paid off; The Prince of Egypt,
as of early 1999, stands as the most successful non-Disney animated
film of all time, with a total domestic take of nearly $100 million.
Feature-film animation has come a long way since the complete-
ly hand-drawn cels of Snow White. Even in traditionally animated
films, computers are used extensively to enhance color, add depth,
and create special effects, often in subtle ways. The brilliantly colored
flying carpet in Aladdin and the stampede in The Lion King would
both have been impossible or considerably more difficult without the
aid of computers. Completely computer-generated fare such as Toy
Story (1995) and Antz pushed the envelope even further, proving that
photo-realistic detail and shading are possible without using a single
cel of hand-drawn art.
Creating an animated film is an enormously time-consuming
process. Several years of work by hundreds, if not thousands, of
staffers goes into producing the hundreds of thousands of frames that
make up one ninety-minute animated film. Special effects are even
more time-consuming. DreamWorks estimated that 318,000 hours of
labor went into creating the parting of the Red Sea in The Prince
of Egypt.
Animated film’s most important place in popular culture is the
manner in which it has completely penetrated American society.
Feature-length cartoons are considered by parents as one of the last
bastions of wholesome family entertainment left in a world that feeds
a constant diet of violence, disrespect, and vulgarity to their children.
No matter how worried one might be about the general mental health
of their children, so the conventional wisdom goes, one can’t go
wrong by taking them to a cartoon. The stars of animated films
quite often become children’s role models, favorite characters and
imaginary playmates.
In addition, animated films tend to seep into popular culture and
become the ‘‘official’’ versions of those stories, often overshadowing
the originals. Disney’s fairy tales are the best example. For children
everywhere (and adults, for that matter), the images of Snow White