of three-piece tinplate cans. By the use of large fitments,
designed to cover up these attributes, the aerosol no longer
appears mildly offensive to some consumers. As a corollary,
since the press condemned ‘‘spray cans,’’ most consumers
think cans that produce foams and gels are not aerosols.
The aerosol valve is a component of almost infinite
variability, when one considers all the parts and all the
variations of these parts. One valve executive calculated
that his company could theoretically produce over
150,000,000 variables, not counting a diversity of dip
tube lengths. Fifty years ago, valves were of very low
quality and almost twice as costly as they are today. Now,
valves are produced with so many online control checks
and manual inspections that their quality is unsurpassed
by any other aerosol chemical or component. They have an
enormous breadth and versatility. For example, their de-
livery rates can be adjusted from 0.24 to 160.00 g/s. Particle
sizes can range from mean diameters of about 2.3 to
125 mm. They certainly do their part in making the aerosol
packaging form the basis for finely tuned, reliable products.
BIBLIOGRAPHY
General References
M. A. Johnsen, The Aerosol Handbook, 2nd edition, Wayne E.
Dorland Co., Mendham, NJ, 1982.
The Aerosol Guide, 8th edition, The Chemical Specialties Manu-
facturer’s Association, Inc. (CSMA), Washington, DC, 1995; a
10th edition as a CD will be published in 2009.
W. Tauscher, Aerosol Technology (Handbook of Aerosol-Packa-
ging), Melcher Verlag GmbH., Heidelberg/Munich, Germany,
1996 (English edition).
J. J. Sciarra and L. Stoller, The Science and Technology of Aerosol
Packaging, John Wiley & Sons, New York, 1974.
PRINTING: GRAVURE AND FLEXOGRAPHIC
ARTHUR J. TAGGI
DuPont Printing and
Publishing, Wilmington,
Delaware
PETER A. WALKER
Consultant
DuPont Printing and
Publishing, Wilmington,
Delaware
The four main printing processes are as follows: (1)
planography or lithography, (2) intaglio or gravure, (3)
porous or screen, and (4) relief (flexography or letterpress).
In general, the process of printing involves generating two
physically different areas, the printing or image area and
the nonprinting, or nonimage, area. In relief printing,
whether flexographic or letterpress, the image or printing
area is raised above the nonprinting area. Ink is applied to
the raised surface, which is brought into direct contact
with the substrate on which the print is to appear. The
flexographic relief printing process is used to print on a
variety of paper and plastic packaging materials as well as
for some magazines and newspapers, labels, and business
forms. Water-based or solvent inks are used.
The most typical method of intaglio printing is the
gravure process, which uses a nonprinting area that is at
a common surface level while the printing area is recessed,
which consists of wells etched or engraved, usually to
different depths. Solvent inks are transferred to the print-
ing surface, and a metal doctor blade is used to remove
excess ink from the nonprinting surface. Ink is transferred
directly to the substrate. Gravure printing is used to print
long-run magazines, cartons, bags, labels and gift wraps,
as well as plastic laminates, floor coverings, and even
textiles. Other types of intaglio printing, such as steel
plate or copper-plate printing, use metal plates that are
hand- or machine-engraved or chemically etched to pro-
duce the lines and characters of the printed piece.
Direct printing refers to the transfer of the image directly
from the image carrier to the paper. Most letterpress and
gravure printing are done by this method. In indirect or
offset printing, the image is transferred from the image
carrier to an intermediate rubber-covered blanket cylinder,
from which it is transferred to the paper. Letterpress and
gravure can also be printed by the offset method.
Images are defined for these printing processes in a
number of different ways. The images are produced on a
support by chemical, mechanical, or increasingly by electro-
nic imaging means. As of this writing (c.a., 1996), the
greatest number of plates and images are made by photo-
mechanical methods. These systems are characterized by
photographic images and light-sensitive coatings that, by
using chemical etching or other treatments, lead to the
formation of a printing surface. Increasingly, however, this
printing surface is produced directly by electronic imaging
without the traditional photographic intermediates.
Although four types of commonly used printing exist,
gravure and flexographic printing are widely used in
packaging printing. These methods are considered in
more detail in the remainder of this article.
GRAVURE
The gravure printing process, sometimes called rotogravure,
uses a recessed-image plate cylinder to transfer the ima ge
to the substrate. The plate cylinder can be either chemically
etched or mechanically engraved to generate the image
cells. The volume of these cells determines the darkness
or lightness of the image. If an area is darker, then the cells
are larger; if the area is lighter, then the cells are smaller.
The gravure market can be considered to comprise
three approximately equal segments that are as follows:
publications, packaging, and specialty printing. In pub-
lications, gravure retains a significant proportion of the
long-run magazine market. In packaging printing, in
which paperboard and repeat-run cartons are encoun-
tered, gravure is the ideal process. The cylinder lasts
virtually forever, and color consistency is high. The final
third of the gravure market is specialty printing of such
items as wallpaper, gift wrap, and floor coverings.
1026 PRINTING: GRAVURE AND FLEXOGRAPHIC