457
of the inhabitants of the provinces read a daily
paper, the figure for the Paris region is only
35.4 per cent.
Apart from Le Parisien, which produces a
‘national’ edition, Aujourd’hui, the capital’s
papers are all-embracing, single-edition publi-
cations. By contrast, many provincial dailies
publish several differentiated local editions.
Quest-France, for example, publishes forty
editions. This flexibility gives regional papers
a distinct advantage over Paris papers, cater-
ing for the never-satiated appetite of the
French for faits-divers and the rubrique des
chiens écrasés (human interest stories).
Three other factors account for the relatively
healthy state of the regional press in France.
First, production processes, both in terms of
composition and printing, have tended to be
more technologically developed in the prov-
inces. Regional papers tend, for example, to
be far more colourful than Paris papers. Sec-
ond, provincial papers have suffered less than
their Parisian counterparts from the decline in
advertising revenue caused by the ever-increas-
ing share that television has been claiming over
the past few years. The more specifically tar-
geted adverts in local papers continue to pro-
vide a regular income. Finally, the average price
of a provincial daily is considerably lower than
the typical Paris daily: Quest-France, for ex-
ample, only costs about two thirds of the price
of Le Monde and Le Figaro.
Whereas only 8 Paris-based dailies sell
more than 100,000 copies, 19 regional dailies
have circulations in that range. By far the lead-
ing title is Quest-France, based in Rennes and
like so many French dailies founded in Au-
gust 1944, which not only outsells all other
provincial dailies, but all Parisian ones too,
with over 750,000 copies. This paper’s pen-
etration extends well beyond the borders of
the old province of Brittany and benefits from
the fact that it serves a region boasting the
highest level of newspaper readership in
France (62.4 per cent). While far behind
Quest-France, seven other titles nevertheless
have circulation figures of over 250,000: La
Voix du Nord (based in Lille, founded in
1941); Sud-Ouest (Bordeaux, 1944), which
took over La Petite Gironde (founded in the
nineteenth century but, like all other papers
(whether in Paris or in the provinces) which
continued to appear under Germany occupa-
tion, forced to close after the Liberation); Le
Progrès (Lyon, 1859), Le Dauphiné Libéré
(Grenoble, 1944) and La Montagne
(Clermont-Ferrand, 1919).
Three other titles top the 200,000 mark:
L’Est Républican (Nancy, 1889); La Dépêche
du Midi (Toulouse, 1870) and Les Dernières
Nouvelles d’Alsace (Strasbourg, 1877), which
enjoys the unique distinction of being read by
an absolute majority of the inhabitants of the
region it serves. The following eight titles have
circulations of between 100,000 and 200,000:
Le Républicain Lorrain (Metz, 1919); Midi
libre (Montpellier, 1944), Le Télégramme
(Morlaix, 1944); Le Provençal (Marseille,
1944); L’Alsace (Mulhouse); Paris-Normandie
(Rouen, 1944); L’Union (Reims) and Le
Counter de l’ouest (Angers).
This overall diversity of titles does not
mean, however, that there is any degree of
choice for the individual reader in any given
locality. Very few towns in fact offer a choice
of regional daily titles. Thanks to mergers,
takeovers or closures due to ever-increasing
problems caused by a variety of factors (di-
minishing advertising revenues, increasing
production costs, increased prices deterring
would-be purchasers leading to falling sales,
strikes, distribution problems and competition
from television as a provider of information
and entertainment), the number of provincial
titles has fallen from 175 to 65 in fifty years.
Readership figures can obviously only be
estimates, but in most cases they can be calcu-
lated as being three (or occasionally four)
times the circulation figures. In addition to the
nonpurchasing readers in families and
workplaces, it must be noted that most cafés
in France make free copies of local papers
available for their clients.
As for the identity of readers, the following
differences are worth noting: provincial pa-
pers attract a higher female readership (49 per
cent) than Parisian papers (41 percent); pro-
vincial papers also attract a higher proportion
regional press in France