
With x price ($) and y rating, the estimated regression equation is 58.158 y
ˆ
.008449x. For these data, SSE 173.88 and SST 756. Does the evidence indicate a sig-
nificant relationship between price and rating?
31. In exercise 20, data on x
price ($) and y overall score for ten 42-inch plasma televi-
sions tested by Consumer Reports provided the estimated regression equation
12.0169 y
ˆ
.0127x. For these data SSE 540.04 and SST 982.40. Use the F test to determine
whether the price for a 42-inch plasma television and the overall score are related at the
.05 level of significance.
12.6 Using the Estimated Regression Equation
for Estimation and Prediction
When using the simple linear regression model we are making an assumption about the re-
lationship between x and y. We then use the least squares method to obtain the estimated
simple linear regression equation. If a significant relationship exists between x and y, and
the coefficient of determination shows that the fit is good, the estimated regression equa-
tion should be useful for estimation and prediction.
Point Estimation
In the Armand’s Pizza Parlors example, the estimated regression equation 60 5x
provides an estimate of the relationship between the size of the student population x and
quarterly sales y. We can use the estimated regression equation to develop a point esti-
mate of the mean value of y for a particular value of x or to predict an individual value of
y corresponding to a given value of x. For instance, suppose Armand’s managers want a
point estimate of the mean quarterly sales for all restaurants located near college cam-
puses with 10,000 students. Using the estimated regression equation 60 5x, we see
that for x 10 (or 10,000 students), 60 5(10) 110. Thus, a point estimate of the
mean quarterly sales for all restaurants located near campuses with 10,000 students is
$110,000.
Now suppose Armand’s managers want to predict sales for an individual restaurant lo-
cated near Talbot College, a school with 10,000 students. In this case we are not interested
in the mean value for all restaurants located near campuses with 10,000 students; we are
just interested in predicting quarterly sales for one individual restaurant. As it turns out, the
point estimate for an individual value of y is the same as the point estimate for the mean
value of y. Hence, we would predict quarterly sales of 60 5(10) 110 or $110,000
for this one restaurant.
Interval Estimation
Point estimates do not provide any information about the precision associated with an esti-
mate. For that we must develop interval estimates much like those in Chapters 8, 10, and
11. The first type of interval estimate, a confidence interval, is an interval estimate of the
mean value of y for a given value of x. The second type of interval estimate, a prediction
interval, is used whenever we want an interval estimate of an individual value of y for a
given value of x. The point estimate of the mean value of y is the same as the prediction of
an individual value of y. But the interval estimates we obtain for the two cases are differ-
ent. The margin of error is larger for a prediction interval.
y
ˆ
y
ˆ
y
ˆ
y
ˆ
12.6 Using the Estimated Regression Equation for Estimation and Prediction 517
Confidence intervals and
prediction intervals show the
precision of the regression
results. Narrower intervals
provide a higher degree of
precision.
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