
ptg6843605
operations research (OR) − operations strategy
Page 245 The Encyclopedia of Operations Management
Triple bottom line metrics – People (human capital) metrics, planet (natural capital) metrics, and profit
(economic benefit for all stakeholders) metrics.
See balanced scorecard, benchmarking, Capability Maturity Model (CMM), cube utilization, Customer
Effort Score (CES), cycle time, dashboard, Data Envelopment Analysis (DEA), downtime, efficiency, Failure
Mode and Effects Analysis (FMEA), financial performance metrics, first pick ratio, forecast error metrics, half-
life curve, Inventory Dollar Days (IDD), inventory turnover, Key Performance Indicator (KPI), learning curve,
learning organization, Net Promoter Score (NPS), on-time delivery (OTD), Overall Equipment Effectiveness
(OEE), performance management system, process capability and performance, productivity, queuing theory,
robust, sand cone model, scales of measurement, service level, service management, sigma level, standard time,
strategy map, supplier scorecard, Throughput Dollar Days (TDD), utilization, wait time, work measurement,
yield, Y-tree.
operations research (OR) – The science that applies mathematical and computer science tools to support decision
making.
Operations research (OR) draws on many mathematical disciplines, such as optimization, statistics,
stochastic processes (queuing theory), decision theory, simulation, graph theory (network optimization), and
game theory. Optimization can be further broken down into constrained and unconstrained optimization, each of
which can be broken down further into linear, non-linear, and discrete optimization. Simulation appears to be a
field of growing importance with a number of powerful software tools, such as Arena, that are available for
creating complex stochastic models of real-world systems.
During its formative years shortly after World War II, OR professionals argued that OR projects should be
multi-disciplinary. However, most OR people today are trained as mathematicians, computer scientists, or
industrial engineers. OR is considered by most experts to be synonymous with management science. The largest
professional organization for operations research is INFORMS (www.informs.org).
See algorithm, assignment problem, decision tree, genetic algorithm, heuristic, Institute for Operations
Research and the Management Sciences (INFORMS), knapsack problem, linear programming (LP),
Manufacturing and Service Operations Management Society (MSOM), mixed integer programming (MIP),
network optimization, Newton’s method, operations management (OM), optimization, sensitivity analysis,
simulated annealing, simulation, transportation problem, transshipment problem, Traveling Salesperson
Problem (TSP).
operations strategy – A set of policies for using the firm’s resources to support the business unit’s strategy to gain
competitive advantage; also called manufacturing strategy.
Operations objectives – Operations strategy is usually defined in terms of the operations objectives of cost,
quality, flexibility, and service. Other variants of this list also include delivery (instead of service), time or speed
(as a part of service or flexibility), and customization (as a type of flexibility). Some lists also include safety,
sustainability, environmental issues, and development of human capital. The Andersen Corporation Menomonie
plant uses safety, quality, delivery, cost, and morale. This encycleopedia uses better, faster, cheaper, and
stronger, where stronger means more robust and better aligned with strategy.
Trade-offs – Firms can often gain competitive advantage by making the best tradeoffs and by avoiding
trade-offs between operations objectives. For example, Dell Computer was able to “change the rules of the
game” and gain competitive advantage by being the first to successfully offer low cost assemble-to-order
customized computers through direct mail (providing customization and quality without cost). Similarly, FedEx
was one of the first to offer reliable overnight package delivery at a reasonable price (providing reliable fast
delivery at a reasonable price).
Explicit versus implicit – The operations strategy may be explicit or implicit. An implicit strategy is not
written down, and senior executives may not be able to articulate it, but it becomes apparent with an objective
evaluation of the management’s consistent approach to decision making and the firm’s position in the market.
Operations strategy process versus content – Researchers in the operations management field often make
a distinction between the operations strategy process and content. The process is the methodology that the
organization uses to create its operations strategy, whereas the content is the substance of the strategy.
Structure versus infrastructure decisions – The most effective operations organization is not necessarily
the one that has the maximum efficiency, responsiveness, or flexibility, but rather the one that best fits the