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168 Smart Packaging Technologies for Fast Moving Consumer Goods
like paper, is equally incorrect in many cases. Hence, knowing how materials play a role
in RFID readability will help you get the information to determine accurately the benefits
or detriments of a given product/package system.
10.2 What is Packaging?
Packaging is a unique field in that hardly anyone considers a package system unless it
doesn’t perform its intended job. Every day, billions of packages are handled, used, re-
sealed, stored and recycled with nary a consideration. However, let that one package
leak or not open properly and people curse aloud while impugning the heritage of those
that designed it. While some of us declare, with tongue-in-cheek, that packaging is the
center of the universe, consider the difficulty in advancing beyond basic hunting and
gathering without proper means of handling food or storing goods to last a drought or
winter.
Packaging has been defined as the enclosure for products, items, or other packages, such
as a wrap, pouch, bag, box, cup, tray, can, tube, bottle, or other container form, to perform
one or more of the following major functions [1]:
r
containment,
r
protection and/or preservation,
r
communication and/or identification,
r
utility.
Containment, the original function of packaging, refers to handling, transportation and
use. This basic requirement enables product movement. Imagine the handling and trans-
portation of drinking water or free flowing powders and grains without a container and you
can see how this requirement serves a critical function.
Protection is an interesting function in that it is a two-way consideration. Most people,
rightfully so, consider the need to protect the product from damage due to outside influences,
such as drops and shock, harsh vibration, excessive moisture, gases, light, et cetera, and
a slew of other conditions. However, protective packaging must also be considered in the
movement, handling and storage of hazardous materials such as nuclear waste, oils, certain
biologics and the like, where exposure of the product can cause damage to the environment.
These protections must be viable for the expected life span of the product, regardless of the
external environment.
Communication and identification commonly refer to package contents, directions for
use, product manufacturer, labeling or decoration, or other means by which people can tell
which product the package contains. An international example of this visual communication
is the classic package shape of a bottle of Coca-Cola. People worldwide recognize and
identify the contents through the shape of the package. Of course, this entire book relates
to one of the newer technologies for communication and identification, RFID.
Utility refers to the function of a package that facilitates dispensing and use of products,
such as ease of opening and resealing, apportionment, application and dispensing features,
safety and stability, secondary or post-use packaging applications, etc.
When a deviceor container performs one or more of these major functions, it is considered
to be a package [1].