
BLAXPLOITATION FILMSENCYCLOPEDIA OF POPULAR CULTURE
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William Foster released a series of all-black comedy films beginning
in 1910. Oscar Micheaux produced, wrote, and directed nearly forty
films between 1919 and 1948. Hundreds of ‘‘black only’’ theaters
existed in the United States from the 1920s to the 1950s, and there
were low-budget African American films of all genres: musicals,
westerns, comedies, horror films, and so forth. The market for these
black films started to disappear in the 1950s, when integration
brought an end to the ‘‘blacks only’’ theaters and Hollywood began
using African American performers more prominently in mainstream
studio productions.
By the end of the 1960s, it was common to see films starring
African American performers. When Sidney Poitier won the Acade-
my Award in 1964 for his role in Lilies of the Field, his victory was
seen as a sign of great progress for African American actors. Howev-
er, a more important role for Poitier was that of police detective Virgil
Tibbs in the film In the Heat of the Night. He played Tibbs in two
more films, They Call Me MISTER Tibbs and The Organization. Both
those movies were released at the beginning of the blaxploitation
cycle and clearly influenced many blaxploitation pictures: the force-
ful, articulate, handsome, and well-educated Virgil Tibbs appears to
have been the model for the protagonists of many blaxploitation
pictures. The success of In the Heat of the Night—it won the Oscar as
best picture of 1967—and the ongoing civil rights movement in
America led to more films that dealt with racial tensions, particularly
in small Southern towns, including If He Hollers, Let Him Go; tick . . .
tick . . . tick . . . ; and The Liberation of L.B. Jones. But all of these
movies were mainstream productions from major Hollywood studios;
none could be considered a blaxploitation picture.
The Red, White and Black, a low-budget, extremely violent
western with a predominantly African American cast can be called the
first blaxploitation film. Directed by John Bud Carlos and released in
1969, the movie was the first black western since the 1930s, address-
ing the discrimination faced by African Americans in post-Civil War
America. The most influential movie of this period, however, was
Sweet Sweetback’s Baaadassss Song, which was written, produced,
and directed by Melvin van Peebles, who also starred. The protago-
nist, Sweetback, is a pimp who kills a police officer to save an
innocent black man and then has to flee the country. The film became
one of the most financially successful independent films in history,
and its explicit sex, extreme violence, criticism of white society, and
powerful antihero protagonist became standards of the genre.
Shaft further solidified the conventions of the blaxploitation
genre. John Shaft is a private detective who is hired to find the
daughter of an African American mobster; the daughter has been
kidnapped by the Mafia. Shaft, portrayed by Richard Roundtree, is
similar to Virgil Tibbs character (both Shaft and Tibbs first appeared
in novels by author Ernest Tidyman) and many suave private detec-
tives from film and television. Shaft was extremely popular with
African American audiences and was widely imitated by other
blaxploitation filmmakers: the cool and aloof hero, white villains, sex
with both black and white women, heavy emphasis on action and
gunplay, and the depiction of the problems of lower income African
Americans all became staples of the blaxploitation movie. Isaac
Hayes’ Academy Award winning ‘‘Theme from Shaft’’ was fre-
quently imitated. Two sequels were made to Shaft: Shaft’s Big Score
and Shaft in Africa. Roundtree also starred in a brief Shaft television
series in 1973.
The peak period for blaxploitation films was 1972-74, during
which seventy-six blaxploitation films were released, an average of
more than two per month. It was in 1972 that Variety and other
publications began using the term blaxploitation to describe these
new action pictures, creating the term by combining ‘‘black’’ with
‘‘exploitation.’’ That same year two former football players, Jim
Brown and Fred Williamson, both began what would be long-running
blaxploitation film careers. Brown starred in Slaughter, about a ghetto
resident who seeks revenge on the Mafia after hoodlums murder his
parents, and in Black Gunn, in which he seeks revenge on the Mafia
after hoodlums murder his brother. Williamson starred in Hammer
(Williamson’s nickname while playing football), in which he por-
trayed a boxer who has conflicts with the Mafia. While former
athletes Brown and Williamson might have dominated the genre,
more accomplished African American actors were also willing to
perform in the lucrative blaxploitation market: Robert Hooks starred
in Trouble Man, William Marshall in Blacula, Hari Rhodes in Detroit
9000, and Calvin Lockhart in Melinda.
The blaxploitation films of this period were extremely popular
with audiences and successful financially as well, but they also were
the subject of much criticism from community leaders and the black
press. These movies were being made by major Hollywood studios
but on lower budgets than most of their other pictures, and many
critics of blaxploitation films felt that the studios were cynically
producing violent junk for the African American audience rather than
making uplifting films with better production values, such as the 1972
release Sounder. Blaxploitation films were also dismissed as simply
black variations on hackneyed material; Jet magazine once called
blaxploitation films ‘‘James Bond in black face.’’ Criticism grew
with a second wave of blaxploitation films whose characters were less
socially acceptable to segments of the public. The 1973 release
Superfly is the best known among these films and was the subject of
the intense protest at the time of its release. The film is about a cocaine
dealer, Priest, who plans to retire after making one last, very large
deal. Priest was never explicitly condemned in the movie, and, as
portrayed by the charismatic Ron O’Neal, actually became something
of a hero to some viewers, who responded by imitating Priest’s
wardrobe and haircut. Other blaxploitation films of the period that
featured criminal protagonists were Black Caesar (Fred Williamson
as a gangster); Willie Dynamite (a pimp); Sweet Jesus, Preacher Man
(a hitman); and The Mack (another pimp).
As the controversy around blaxploitation films grew, producers
moved away from crime films for black audiences and attempted
making black versions of familiar film genres. Particularly popular
were black horror movies, including Blacula and its sequel Scream,
Blacula, Scream; Blackenstein; Alabama’s Ghost; and Abby, which
so resembled The Exorcist that its producers were sued for plagiarism.
Black westerns, such as Adios, Amigo, were also popular, and there
were a few black martial arts films, like Black Belt Jones. Many
producers simply added the word ‘‘black’’ to the title of a previously
existing picture, so that audiences were treated to Black Lolita, Black
Shampoo, and The Black Godfather. Comedian Rudy Ray Moore had
a brief film career with Dolemite and The Human Tornado.
The greatest success of the second wave of blaxploitation
pictures came from American International Pictures and its series of
movies featuring sexy female characters. After appearing in some
prison movies for the studio, Pam Grier starred in Coffy in 1973,
playing a nurse who tries to avenge the death of her sister, a drug
addict. Grier subsequently starred in Foxy Brown, Sheba Baby, and
Friday Foster for American International. AIP also made a few ‘‘sexy
women’’ blaxploitation films with other actresses: Tamara Dobson
starred in Cleopatra Jones and Cleopatra Jones and the Casino of
Gold, and Jeanne Bell played the title role in TNT Jackson.