
CIVIL RIGHTS MOVEMENT ENCYCLOPEDIA OF POPULAR CULTURE
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tremendous emphasis on political participation. Throughout the South
African Americans went to the polls in large numbers seeking to elect
representatives that would best represent their interests. In the North
where the right to vote had been in existence since the mid-nineteenth
century, a different type of political culture emerged. As a result of the
civil rights movement black voters in the North began to move away
from the idea of coalition building with white liberals, preferring
instead to establish all-black political organizations. These clubs
would not only attack the conservativeness of the Republican Party
but they would also begin to reassess their commitment to the
democratic party at the local, state, and national level. In essence, the
race was moving toward political maturity; no longer would their
votes be taken for granted.
Another aspect of the nascent black political culture was a re-
emergence of black nationalism which was re-introduced into Ameri-
can society by Malcolm X. While a spokesman for the Nation of
Islam, Malcolm X made African Americans feel good about them-
selves. He told them to embrace their culture and their heritage, and he
also spoke out openly against white America. Via his autobiography
and lectures, Malcolm X quickly emerged as the instrumental figure
in this renewed black consciousness. Shortly after his assassination in
1965, the proprietors of black culture immediately gave Malcolm
deity status. His name and portrait began to appear everywhere:
bumper stickers, flags, T-shirts, hats, and posters. Although Malcolm
popularized this new revolutionary frame of mind, by no means did he
have a monopoly on it. Throughout the 1960s African Americans
spoke of black nationalism in three main forms: territorial, revolu-
tionary, and cultural. Territorial nationalists such as the Republic of
New Afrika and the Nation of Islam, called for a portion of the United
States to be partitioned off for African Americans as payment for
years of slavery, Jim Crow, and discrimination. But they insisted that
by no means would this settle the issue. Instead, this would just be
partial compensation for years of mistreatment. Revolutionary na-
tionalists such as the Black Panther Party sought to overthrow the
capitalist American government and replace it with a socialist utopia.
They argued that the problems faced by African Americans were
rooted in the capitalist control of international economic affairs. Thus,
the Black Panthers viewed the black nationalist struggle as one of
both race and class. Lastly, the cultural nationalism espoused by
groups such as Ron Karenga’s US organization sought to spark a
revolution through a black cultural renaissance. In the eyes of his
supporters, the key to black self-empowerement lay in a distinct black
culture. They replaced European cultural forms with a distinct Afro-
centric culture. One of Karenga’s chief achievements was the devel-
opment of the African-American holiday ‘‘Kwanzaa.’’ Kwanzaa was
part of a broader theory of black cultural nationalism which suggested
that African Americans needed to carry out a cultural revolution
before they could achieve power.
One of the most visible effects of the civil rights movement on
American popular culture was the introduction of the concept of
‘‘Soul.’’ For African Americans of the 1960s, Soul was the common
denominator of all black folks. It was simply the collective thread of
black identity. All blacks had it. In essence, soul was black culture,
something separate and distinct from white America. No longer
would they attempt to deny nor be ashamed of their cultural heritage;
rather they would express it freely, irrespective of how whites
perceived it. Soul manifested itself in a number of ways: through
greetings, ‘‘what’s up brother,’’ through handshakes, ‘‘give me some
skin,’’ and even through the style of walk. It was no longer acceptable
to just walk, one who had soul had to ‘‘strut’’ or ‘‘bop.’’ This was all a
part of the attitude that illustrated they would no longer look for
white acceptance.
One of the most fascinating cultural changes ushered in by the
civil rights movement was the popularity of freedom songs, which at
times were organized or started spontaneously during the midst of
demonstrations, marches, and church meetings. These songs were
unique in that although they were in the same tradition as other protest
music, this was something different. These were either new songs for
a new situation, or old songs adapted to the times. Songs such as ‘‘I’m
Gonna Sit at the Welcome Table,’’ ‘‘Everybody Says Freedom,’’
‘‘Which Side Are You On,’’ ‘‘If You Miss Me at the Back of the
Bus,’’ ‘‘Keep Your Eyes on the Prize,’’ and ‘‘Ain’t Scared of Your
Jails,’’ all express the feelings of those fighting for black civil rights.
While these songs were popularized in the South, other tunes such as
‘‘Burn, Baby, Burn,’’ and the ‘‘Movement’s Moving On,’’ signaled
the movements shift from non-violence to Black Power. Along with
freedom songs blacks also expressed themselves through ‘‘Soul
music,’’ which they said ‘‘served as a repository of racial conscious-
ness.’’ Hits such as ‘‘I’m Black and I’m Proud,’’ by James Brown,
‘‘Message from a Black Man,’’ by the Temptations, Edwin Starrs’s
‘‘Ain’t It Hell Up in Harlem,’’ and ‘‘Is It Because I’m Black’’ by Syl
Johnson, all testified to the black community’s move toward a
cultural self-definition.
African Americans also redefined themselves in the area of
literary expression. Black artists of the civil rights period attempted to
counter the racist and stereotyped images of black folk by expressing
the collective voice of the black community, as opposed to centering
their work to gain white acceptance. Instrumental in this new ‘‘black
arts movement,’’ were works such as Amiri Baraka’s Blues People,
Preface to a Twenty-Volume Suicide Note, and Dutchman. These
works illustrate the distinctiveness of black culture, while simultane-
ously promoting race pride and unity.
The black revolution was principally the catalyst for a new
appreciation of black history as well. Prior to the civil rights move-
ment, the importance of Africa in the world and the role of African
Americans in the development of America was virtually ignored at all
levels of education, particularly at the college and university level.
Whenever people of African descent were mentioned in an education-
al setting they were generally introduced as objects and not subjects.
However, the civil rights movement encouraged black students to
demand that their history and culture receive equal billing in acade-
mia. Students demanded black studies courses taught by black
professors. White university administrators reluctantly established
these courses, which instantly became popular. Predominantly white
universities and colleges now offered classes in Swahili, Yoruba,
black history, and black psychology to satisfy the demand. Due to the
heightened awareness, all black students were expected to enroll in
black studies courses, and when they didn’t, they generally had to
provide an explanation to the more militant factions on campus.
Students not only demanded black studies courses but they also
expressed a desire for colleges and universities that would be held
accountable to the black community. Traditional black colleges and
universities such as Howard, Spelman, and Fisk, were now viewed
with suspicion since they served the racial status quo. Instead, schools
such as Malcolm X College of Chicago and Medgar Evers College of
CUNY became the schools of choice since they were completely
dedicated to the black community.
The 1960s generation of African Americans also redefined
themselves in the area of clothing. Again, they were seeking to create
something unique and distinct from the white mainstream. The new