Rico. This decision was important regarding what
it had to say about commercial speech.
Posadas de Puerto Rico Associates, consisting
of Condado Holiday Inn Hotel and Sands Casino,
fi led a suit against the Tourism Company of Puerto
Rico, a state regulatory agency. The Posadas, an
American company, obtained a gambling license
to operate in the Condado Holiday Inn Hotel and
Sands Casino. Since 1978, the Posadas de Puerto
Rico had been fined $1500 and again $500 on
two separate occasions by the Tourism Company
of Puerto Rico for transgressing advertisement
restrictions as enshrined in the Gambling Act of
1948, as interpreted by the Tourism Company of
Puerto Rico.
An amendment of the Gambling Act of 1948
(15 R. & R. P. R. § 76a-1[7] [1972]) restricts adver-
tisements by gambling parlors to the public. Any
advertisement promoting a Puerto Rico game of
chance has to be first approved by the Tourism
Development Company. As a result of a one-page
advertisement in the New York Times Magazine
that highlighted the casino as one of its features,
Posadas was found guilty by the state agency. In
another case, workers at the casinos went on strike
and carried pickets suggesting the casino was
closed. The Posadas management then placed a
sign outside the establishment that read: “Casino is
opened.” Additionally, in a correspondence to the
Tourism Company of Puerto Rico, the letterhead
contained the word “casino.” For all of these deeds,
the Posadas de Puerto Rico was issued a series of
fi nes by the Tourism Company of Puerto Rico.
Having paid the fi nes, albeit reluctantly, the
Posadas started a court proceeding at the supe-
rior court to challenge the interpretation of the
Gambling Act of 1948 by the Tourism Company
of Puerto Rico. The Posadas argued that these
advertisement restrictions violated its commercial
speech as protected by the U.S. First Amend-
ment. The superior court ruled that the act was
constitutional. However, the court judged that
the interpretation of the regulations was exces-
sively strict and passed that advertisements are
permissible as long as they are aimed at tourists
and that they could appear even in the mass mar-
ket of Puerto Rico, so long as words like “casino”
were not emphasized. Failing to get a favorable
ruling from the Supreme Court of Puerto Rico,
the Posadas fi led for a review with the Supreme
Court of the United States. The arguments were
heard in April 1986, and the judgment, in July
1986 in favor of the Tourism Company of Puerto
Rico, upheld the decision of the Puerto Rico
Supreme Court.
Justice William J. Brennan, Jr., and Justice
John Paul Stevens, representing two other
judges, dissented on the basis that commercial
speech should be accorded protection by the First
Amendment, as it serves societal interest to have
access to full information on a transaction that is
not illegal. One of the key arguments of the dis-
senting bench was based on the fact that commer-
cial interests are allowed to advertise horse racing,
cockfi ghting, and the Puerto Rico lottery, with the
exception of casino gambling. Therefore, the dis-
senting voices of the Court suggested that, since
other forms of gambling advertisements, par-
ticularly the Puerto Rico lottery, are allowed, the
state cannot claim to have a substantial interest
and override the casino’s right to advertise in the
public domain, unless it could be proven that such
advertisements would result in harmful effects on
the society. Justice Stevens in particular opposed
discrimination on the basis that tourists and com-
muters may be entitled to the advertisements but
not the residents themselves.
William Hubbs Rehnquist of the Supreme
Court, presenting the Court’s verdict, opined that
the Puerto Rican government’s interest was sub-
stantial in protecting its residents and that the
freedom of commercial speech was limited from
misleading or fraudulent acts. Advertisements
in any form or manner that are visible or have a
reach to the Puerto Rico populace were deemed
as violating the Gambling Act.
For more information: Biskupic, Joan, and
Elder Witt, eds. Guide to the Supreme Court of
the United States. Washington, D.C.: Congressio-
nal Quarterly Inc., 1997; Kurland, Philip B. “Posa-
das de Puerto Rico v. Tourism Company: ’Twas
Strange, ’Twas Passing Strange, ’Twas Pitiful,
’Twas Wondrous Pitiful,” Supreme Court Review
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