206 | chapter five
fire) and technical advances such as kinescope, as well as a new television
studio at Buttes-Chaumont, helped to expand capabilities. The first news
broadcast took place on June 29, 1949, and by 1950 the noontime Télé-Paris
program was being aired with local information and interviews with the city’s
glitterati. The launch of Eurovision in June 1954 and the Europe 1 network
in January 1955 gave RTF access to a new body of taped and live broadcasts
that considerably extended the television season.
5
Nonetheless, it was a slow
beginning, and the television audience was small. Parisians across a wide
political spectrum shared an initial mistrust of the new medium as culturally
corrupting and banal. And a television set remained far beyond most people’s
means. The Galeries Lafayette department store displayed models such as
the Grammont television set for a price of 10,000 francs, to say nothing of
the 4,000 francs required for television service.
In the early years, television was much more of a communal activity set
up in public places. Parisians watched television like a film audience, in cafés
or standing outside store windows where sets were installed. Among the first
live television broadcasts was a variety show from the Théâtre des Champs-
Élysées in June 1947. In 1948 viewers were treated to coverage of the Tour
de France arriving at the Parc des Princes and Christmas Eve services from
Notre Dame Cathedral. On New Year’s Eve 1951, crowds gathered in front of
the Rex Theater on the boulevard Poissonière to watch grainy black-and-white
images of Maurice Chevalier performing inside on television sets installed
on the sidewalk.
6
Like hundreds of thousands of other Europeans, in June
1953 Parisians stood mesmerized, watching the coronation of Elizabeth II
flickering on television screens in cafés and shop windows or at a neighbor’s
house. It was many people’s first major television experience. “It was THE
great day for television,” reported Paris Match.
7
The event provoked a rush
to rent or buy television sets and set up service.
As the standard of living improved over the course of the 1950s, con-
sumers opened their pocketbooks to acquire the magic box along with other
signs of leisure and recreation. By 1955 there were 142,000 television sets in
use in the Paris region, and by 1958 that number had more than doubled to
370,000.
8
Although the number of viewers remained small, the switch in the
early 1950s to live, on-location broadcasting made Paris a visual stage set for
television productions. Like film, it produced, opened up, and mediatized
the city’s landscape, fracturing it into a multitude of local spaces and situa-
tions and into a montage of images. But television was even a more populist