Hitt M.A., Ireland R.D., Hoskisson R.E. Strategic Management: Competitiveness and Globalization: Concepts

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размер 13.45 МБ
добавлен 04 сентября 2011 г.

South-Weste College Pub, 2010. - 448 p. (Ninth Edition)

Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's Strategic Management: Competitiveness and Globalization: Concepts, 9E provides an intellectually rich, yet thoroughly practical, analysis of strategic management concepts today. This unique text is the only one to integrate the classic industrial organization model with a resource-based view of the firm to give readers a complete understanding of how today's businesses use strategic management to establish sustained competitive advantage. The authors present cutting-edge research and strategic management trends within a strong global focus, using memorable examples from more than 600 companies. A wealth of leaing features, CengageNOW online tools, and an electronic business library further help you prepare students to face the broad range of issues confronting mangers today.

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