To the Student: We’ve worked hard to ensure that this textbook is
useful and easy
to read, and we have tried to offer many options for you to consider if you’re
serious about making a career in the beverage industry. Pay special attention to the
question-and-answer segments found at the end of the chapters. Also, read carefully
the profiles of people from all facets of the industry. You will find their comments
enlightening and fun, and their enthusiasm contagious.
To the Instructor: This text presents a comprehensive treatment of a topic that is
ever changing. We’ve tried to organize the material in logical, sequential teaching
unit.
To the Prospective (or Current) Bar Owner: This book is comprehensive enough to
use for planning your business profitably. From layout and equipment, to hiring
and staffing, to purchasing and budgeting, to responsible alcohol service, you can
use this text both as your road map and as a springboard for testing your own
ideas and creating a solid, money-making, crowd-pleasing business.
As you can tell there’s a whole lot more to this business than mixing a good
drink. The year 2005 marked the 20-year anniversary of Nightclub & Bar magazine,
the joint effort of publisher Ed Meek and a small group of bar owners. The group
holds its well-attended annual convention, known as ‘‘The Show, ’’ in Las Vegas.
Judging from the photos on the magazine’s web site, a very good time was had by
all at the 2005 gathering! But beneath the revelry was an undercurrent of true
conce for the future of the industry.
to read, and we have tried to offer many options for you to consider if you’re
serious about making a career in the beverage industry. Pay special attention to the
question-and-answer segments found at the end of the chapters. Also, read carefully
the profiles of people from all facets of the industry. You will find their comments
enlightening and fun, and their enthusiasm contagious.
To the Instructor: This text presents a comprehensive treatment of a topic that is
ever changing. We’ve tried to organize the material in logical, sequential teaching
unit.
To the Prospective (or Current) Bar Owner: This book is comprehensive enough to
use for planning your business profitably. From layout and equipment, to hiring
and staffing, to purchasing and budgeting, to responsible alcohol service, you can
use this text both as your road map and as a springboard for testing your own
ideas and creating a solid, money-making, crowd-pleasing business.
As you can tell there’s a whole lot more to this business than mixing a good
drink. The year 2005 marked the 20-year anniversary of Nightclub & Bar magazine,
the joint effort of publisher Ed Meek and a small group of bar owners. The group
holds its well-attended annual convention, known as ‘‘The Show, ’’ in Las Vegas.
Judging from the photos on the magazine’s web site, a very good time was had by
all at the 2005 gathering! But beneath the revelry was an undercurrent of true
conce for the future of the industry.