Предпринимательство
Финансово-экономические дисциплины
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Leonhard Gerd. Music 2.0
Co-Author of the future of music. - H?meenlinna, Finland, 2008. - 228 pages

contents
Introduction
Credits and Influences
Eight predictions for the future of music
As music products become music services,
access will replace ownership, and the
consumers will truly drive the business
– but will it all mean a bigger pie for everyone?
Niches are golden
Music like water
Closed system = closed opportunities
More on renting versus owning music
A bigger pizza makes more slices – and why
the music industry is heading towards lower
prices and higher values
Even in music, the power is moving to
the edges of the network
The rise of the culture of participation
The music industry: once the pain gets big
enough we may have some real change
Flat fee music and the music like water
(MLW) manifesto
Why the major record companies will
offer MP3s in less than 18 months
Vive la France: Apple, iPods, state-sponsored
piracy and …the truth
Users converging with creators
The record company of the future
The Wall Street Joual: a critical voice
on Chris Anderson’s long tail theory and book
Forget controlling distribution – just get my attention!
Music industry threatens ISP’s over piracy
– the madness continues
France and Germany join scandinavian
groups in effort against Apple iTunes
Music sales 2.0: It’s not about getting people to buy,
first, but about getting interest – attention is cash!
Drop DRM or become irrelevant
The dam is breaking: DRM is over
Music CD sales fall 13% through 2006 in U.S
(does anyone still wonder why?)
Pandora to shut out non-U.S. users
Waer Music cuts staff 15% in U.K
The plunge of the major music labels
is the end of music 1.0 near?
A hot and cold report from the CISAC
copyright summit in Brussels
Gerd Leonhard’s open letter to
the independent music industry
Music syndication – embrace the inevitable
project Playlist, Seeqpod and …Sonific
Illegal music downloads hit record high
The attention economy and the music industry
Radio 2.0 is like google reader
On-demand streaming of music on social
networks and blogs
TV
What would Negroponte’s $100 laptop initiative
do for the future of music and media?
Outlining the logic of the flat rate for music
A record price for a Radiohead album: $
The economics of content
all the news that’s fit to click
Defecting from music
The flat rate for digital music