
284 CHAPTER 8 WIDE AREA NETWORKS
8.4.4 Ethernet Services
Although we have seen rapid increases in capacities and sharp decreases in costs in LAN
and BN technologies, changes in WAN services offered by common carriers saw only
modest changes in the 1990s. That changed in 2000 with the introduction of several
Internet startups (e.g., Yipes) offering Ethernet services.
Most organizations today use Ethernet and IP in the LAN and BN environment, yet
the WAN packet network services (ATM and frame relay) discussed earlier use different
layer-2 protocols. Any LAN or BN traffic, therefore, must be translated or encapsulated
into a new protocol and destination addresses generated for the new protocol. This takes
time, slowing network throughput. It also adds complexity, meaning that companies must
add staff knowledgeable in the different WAN protocols, software, and hardware these
technologies require. This is one reason many common carriers are starting to call these
technologies “legacy technologies,” signaling their demise.
Each of the preceding packet services uses the traditional PSTN provided by the
common carriers such as AT&T and BellSouth. In contrast, Ethernet services bypass
the PSTN; companies offering Ethernet services have laid their own gigabit Ethernet
fiber-optic networks in large cities. When an organization signs up for service, the packet
network company installs new fiber-optic cables from their citywide backbone into the
organization’s office complex and connects it to an Ethernet switch. The organization
simply plugs its network into its Ethernet switch and begins using the service. All traffic
entering the packet network must be Ethernet, using IP.
A Day in the Life: Networking and Telecommunications Vice President
A vice president is a person in an executive-level posi-
tion whose focus is to set the strategic direction for the
organization. A vice president has very little to do with
the day-to-day operations; much like an Admiral in a
Navy fleet, he or she defines the direction, but the indi-
vidual captains running each ship actually make sure
that everything that needs to happen gets done.
The vice president works with the chief informa-
tion officer (CIO) and other executive leadership of the
organization to identify the key organizational goals
that have implications for the network. The vice pres-
ident works with his or her staff to revise the strategic
networking plan to ensure that the network is capable
of supporting the organization’s goals. The key ele-
ments of the strategic plan are the networking architec-
tures, key technologies, and vendors. Once the strategy
has been set, the vice president’s job is to instruct the
senior managers to execute the strategy and then let
them do their jobs.
In most cases, the changes to the networking strate-
gic plan are relatively minor, but sometimes there are
dramatic changes that require a major shift in strategic
direction. For example, in recent years, we’ve seen a
major change in the fundamental capabilities of net-
work tools and applications. Our architecture strategy
during the 1990s was driven by the fact that network
management tools were poor and maintenance costs per
server were high; the fundamental architecture strategy
was to minimize the number of servers. Today, network
management tools are much better, maintenance costs
per server are significantly lower, and network traffic
has changed both in volume and in the number and com-
plexity of services supported (e.g., Web, email, H.323,
IPv6); the strategy today is to provide a greater number
of servers, each of which is dedicated to supporting one
specific type of traffic.
With thanks to Brian Voss