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Andrés Manuel López Obrador, also known as AMLO (for his initials),
of the PRD and, as the vote would demonstrate, it pitted the wealthier
north against the poor southern states. From the northern state of
Michoacán, Calderón embraced the conservative agenda of privatiz-
ing energy resources, curtailing labor rights, and, like Fox, using free
trade to reduce poverty. On the other side, AMLO championed new
solutions to many of the problems that had plagued the Fox adminis-
tration, such as renegotiating the terms of NAFTA that most harmed
small farmers and investing in education and pension programs that
would reduce poverty. Calderón, chosen only after Fox’s preferred
candidate was forced to withdraw on charges of corruption, was not
well known. López Obrador was the prominent mayor of Mexico City,
admired for his personal frugality—he lived in a simple apartment in
Mexico City—as well as for his effective leadership. He had successfully
implemented a new pension program in the capital, as well as having
revived downtown Mexico City through joint public and private initia-
tives. When he left office in 2004 to run for the presidency, AMLO had
an 80 percent approval rating.
The PRI never gained momentum in the presidential election. The
selection of Roberto Madrazo, a member of the dinosaur wing that
represented the kind of government Mexicans had hoped to eradicate
in 2000, splintered the party into two factions in which one refused to
support the candidate. In fact, Madrazo suffered a terrible defeat by not
winning in a single state. Nonetheless, the PRI played a critical role
before the official campaign began. The PRI, desperate to regain the
presidency, and the PAN, determined to keep power, feared they could
never compete with the popularity of López Obrador. Before the official
selection of candidates, they plotted to disqualify AMLO by impeaching
him for a minor crime. The dirty politics ended with a judicial dismissal
of the complaint in 2004 but not before the tactic had outraged much
of the nation—1 million Mexicans gathered in the main plaza of the
capital to protest it—and threatened to tarnish Fox’s reputation as a
defender of democracy. Unfortunately, this episode was just the first
round of dirty politics that plagued the presidential campaign of 2006.
Calderón’s predictable platform could never have catapulted him
ahead of López Obrador. His ad campaign, however, did. It depicted
López Obrador, with his broad support from grassroots organizations
and the poor, as akin to the radical populist President Hugo Chávez
of Venezuela and a danger to the Mexican nation. These ads were
eventually forced off the air by the election commission as defamatory,
but not before they convinced some voters that López Obrador would
A MORE DEMOCRATIC MEXICO