
‘‘B’’ MOVIES ENCYCLOPEDIA OF POPULAR CULTURE
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found that Paramount, Columbia, United Artists, Universal, Loew’s,
and others had violated antitrust laws by engaging in price-fixing
conspiracies, block-booking and blindselling, and by owning many of
the theater chains where the films were shown, thereby stifling
competition. ‘‘It is clear, so far as the five major studios are con-
cerned, that the aim of the conspiracy was exclusionary, i.e., that it
was designed to strengthen their hold on the exhibition field,’’ wrote
Justice William O. Douglas. The studios agreed to sell off their total
of 1,400 movie theaters, though it took them a few years to do so.
With theater owners then acting independently and free to negotiate,
an exhibitor could beat the competition by showing two ‘‘A’’s, so the
market for ‘‘B’’s quickly dried up. The days of guaranteed distribu-
tion were over, though with television coming around the corner, it is
doubtful the ‘‘B’’ industry would have lasted much longer in any case.
Once the ‘‘B’’ market dried up, there were still moviemakers
with limited budgets who carried on the grand tradition of guerrilla
filmmaking. Purists would not use the term ‘‘B’’ film to describe their
output; in fact, most purists strenuously object when the term is used
for anything other than the ‘‘second feature’’ short films of the 1930s
and 1940s. These new low-budget films were usually exploitive of
current social issues, from teenage rebellion (The Wild Angels) to
drugs (The Trip) to sexual liberation (The Supervixens) to black
power (Shaft). The name Roger Corman has become synonymous
with this type of film. The book The ‘‘B’’ Directors refers to Corman
as ‘‘probably the most important director of ‘‘B’’ films,’’ yet Corman
may be one of those purists who objects to the use of the term ‘‘B’’
movies being applied to his work. In a 1973 interview reprinted in
Kings of the Bs, Corman said, ‘‘I’d say I don’t make B movies and
nobody makes B movies anymore. The changing patterns of distribu-
tion, and the cost of color film specifically, has just about eliminated
the B movie. The amount of money paid for a second feature is so
small that if you’re paying for color-release prints, you can’t get it
back. You can’t get your negative costs back distributing your film as
a B or supporting feature.’’ Corman said every film is made in an
attempt to make it to the top half of the bill, with those that fail going
to the bottom half. He admitted that the first one or two films he made
were ‘‘B’’s—though film historians who aren’t purists still consider
him the King of the ‘‘B’’s. With the widespread popularity of drive-
ins in the 1950s and 1960s, many of his films not only appeared as
second features, but as third or fourth features.
Working as a writer/producer/director for American Internation-
al Pictures, Allied Artists, and other studios in the 1950s and 1960s,
Corman’s output was phenomenal; between 1955 and 1970, he
directed 48 features, including such classics as The House of Usher,
The Pit and the Pendulum, The Premature Burial, The Wild Angels,
and The Trip. Nearly all of these films were directed on minuscule
budgets at breakneck speed; his The Little Shop of Horrors was
completed in two and a half days. In 1970, he began his own
company, New World Pictures, which not only produced ‘‘B’’ films
and served as a training ground for younger filmmakers, but also
distributed both ‘‘A’’ and ‘‘B’’ films. Corman produced one of
Martin Scorsese’s first films, Boxcar Bertha, one of Francis Ford
Coppola’s first films, Dementia 13, and Peter Bogdanovich’s first
film, Targets. Jack Nicholson appeared in The Little Shop of Horrors
and scripted The Trip, and while filming The Trip, Corman allowed
actors Peter Fonda and Dennis Hopper to direct some second unit
sequences, just before they went off to make Easy Rider, another low-
budget classic. James (Titanic) Cameron began his film career at New
World, and Jonathan Demme’s first two films were New World’s
Caged Heat and Crazy Mama. Demme showed his appreciation to
Corman by giving him acting roles in Silence of the Lambs and
Philadelphia, just as Coppola gave Corman a role in The Godfather:
Part II. According to Corman, after a couple of decades in Holly-
wood, a veteran filmmaker who is any good will have moved onto
bigger budget films; if he is still working in ‘‘B’’s, the best you can
expect from him is a competent ‘‘B.’’ ‘‘And what I’ve always looked
for is the ‘‘B’’ picture, the exploitation picture, that is better than that,
that has some spark that will lift it out of its bracket,’’ Corman said,
explaining why he liked employing younger filmmakers. When he
allowed Ron Howard to direct his first feature, Grand Theft Auto, for
New World, Corman told the young director, ‘‘If you do a good job
for me on this picture, you will never work for me again.’’ A 1973 Los
Angeles Times article suggested that Corman was doing more for
young filmmakers than the entire American Film Institute.
While it may be easy to dismiss the ‘‘B’’s of the 1930s and 1940s
or Roger Corman’s films as popular trash, even trash itself has
undergone a significant reappraisal in recent years. In her seminal
essay ‘‘Trash, Art, and the Movies,’’ film critic Pauline Kael said,
‘‘Because of the photographic nature of the medium and the cheap
admission prices, movies took their impetus not from the desiccated
imitation European high culture, but from the peep show, the Wild
West show, the music hall, the comic strip—from what was coarse
and common.’’ She argued that, while many universities may view
film as a respectable art form, ‘‘It’s the feeling of freedom from
respectability we have always enjoyed at the movies that is carried to
an extreme by American International Pictures and the Clint Eastwood
Italian Westerns; they are stripped of cultural values. Trash doesn’t
belong to the academic tradition, and that’s part of the fun of trash—
that you know (or should know) that you don’t have to take it
seriously, that it was never meant to be any more than frivolous and
trifling and entertaining.’’ While the ‘‘A’’ film units were busy
making noble, message films based on uplifting stage successes or
prize-winning novels, the ‘‘B’’ film units were cranking out films that
were meant to be enjoyed—and what’s wrong with enjoyment? Isn’t
enjoyment exactly why we started going to movies in the first place,
not to be preached to but to get away from all the preaching, to enjoy
the clever plot twist or intriguing character or thrilling car chase or
scary monster? Over time, trash may develop in the moviegoer a taste
for art, and taking pleasure in trash may be intellectually indefensible
but, as Kael argues, ‘‘Why should pleasure need justification?’’
Acclaimed writer-director Quentin Tarantino had his biggest success
with Pulp Fiction, the title of which refers to the literary equivalent of
‘‘B’’ movies: less respectable fiction printed on cheap paper, sold for
a dime, and containing a heady mix of violence, black humor,
criminals swept along by fate, familiar scenarios with unexpected
twists, and postmodern irony. Most of the film covers the same
ground as some of Corman’s films, and as Tarantino has said of
Corman, ‘‘He’s the most. That’s all there is to say. I’ve been a fan of
his films since I was a kid.’’
Just as importantly, ‘‘B’’ movies, and particularly Corman,
demonstrated to a whole new generation of filmmakers that films
could be made quickly and cheaply. In fact, with so many studios
being run by greedy corporations looking for the next mass-appeal
blockbuster, the independent filmmaker may be one of the last
refuges of true cinema art. Films like Reservoir Dogs, Blood Simple,
and El Mariachi owe a lot to ‘‘B’’ films for their subject matter, but
they owe perhaps even more to ‘‘B’’s for proving that such films can
be made. Other films, such as sex, lies and videotape, In the Company