
BARBIEENCYCLOPEDIA OF POPULAR CULTURE
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The Barbie doll had become was the doll of choice for little girls
to use to imagine their own lives as adults. Just as critics worried
about whether toy guns or the violence in popular television shows
would make children violent, they began to wonder if (and how) the
now ubiquitous Barbie doll influenced children’s ideas about woman-
hood. The doll’s characteristics mirrored many aspects of the debates
about modern womanhood—it could have any career a child imag-
ined, it could remain single or marry, and it was conventionally beautiful.
Regarding the Barbie doll as a toy to envision an adult life,
young mothers, struggling to balance careers and parenthood, won-
dered if the independent Barbie doll oversimplified the choices
available to young women. Without family ties, the doll seemed to
deny girls practice at the difficult balancing act their mothers attempt-
ed daily. But supporters of the Barbie doll reasoned that just as
children could decide whether the Barbie doll would ‘‘marry’’ they
could also decide whether the Barbie doll would ‘‘have children.’’
That Mattel did not define the doll as a mother or spouse was a gift of
imaginative freedom for girls.
As women began to rethink the role of beauty in their lives some
became conflicted about how a modern woman should shape or adorn
herself to be attractive to the opposite sex and worried that if women
obsessed over their looks they would neglect their minds. The Barbie
doll, with its attractive face, silky hair, shapely body, and myriad
beauty accessories, came under attack as promoting an obsession with
‘‘good’’ looks. Unlike the doll’s family ties and career, children could
not change the doll’s physical attributes. Critics of the doll used the
term ‘‘Barbie’’ to describe a beautiful but empty-headed woman. The
former Baywatch actress Pamela Lee Anderson personified the strug-
gle women had with regard to beauty and intellect. Anderson, who
had dyed her hair blond and enhanced her breasts, resembled a living
Barbie doll during her rise to fame. After achieving some success, she
made news in 1999 when she removed her breast implants in order to
be taken more seriously, according to some sources. Similarly, in the
popular television show Ally McBeal, the character Georgia, with her
shapely body and flowing blond hair, becomes so frustrated by people
referring to her as ‘‘Barbie’’ that she cuts off her hair. Despite the
negative connotation of the term ‘‘Barbie,’’ some women find the
type of beauty represented by the Barbie doll a source of female
power and advocate the use of female beauty as an essential tool for
success. Some have gone to extremes; a woman named Cindy
Jackson, for instance, has had more than 20 operations and has spent
approximately $55,000 to mold herself into the image of the Barbie
doll. Regardless of the critics’ arguments or the extreme cases,
however, the number of articles in women and teen’s magazines
dedicated to beauty issues attest to the continuing cultural obsession
with physical beauty.
For many, beauty and fashion are indelibly linked. With regard
to fashion, the Barbie doll has been consistently in style. From the first
Barbie dolls, Mattel took care to dress them in detailed, fashionable
attire. In the early years, Barbie doll fashions reflected French
designs, but as fashion trends shifted to other areas, the attire for the
Barbie doll mimicked the changes. In the early 1970s, for example,
the Barbie doll wore Mod clothes akin to those popularized by fashion
model Twiggy. And throughout the years, gowns and glamorous
accessories for gala events have always been available to the Barbie
doll. Some observers note that the fashions of the Barbie doll trace
fashion trends perfectly since 1959. While critics complain about the
use of waifish runway models who do not represent ‘‘average’’
female bodies, they also complain about the Barbie doll’s size. Some
have criticized the dimensions of the Barbie doll as portraying an
unattainable ideal of the female shape. Various magazines have
reported the dimensions the Barbie doll would have if she were life-
sized (39-18-33) and have noted that a real woman with Barbie doll
dimensions would be unable to menstruate. Charlotte Johnson, the
Barbie doll’s first dress designer, explained to M.G. Lord in Forever
Barbie that the doll was not intended to reflect a female figure
realistically, but rather to portray a flattering shape underneath
fashionable clothes. According to Lord, Johnson ‘‘understood scale:
When you put human-scale fabric on an object that is one-sixth
human size, a multi-layered cloth waistband is going to protrude like a
truck tire around a human tummy.... Because fabric of a propor-
tionally diminished gauge could not be woven on existing looms,
something else had to be pared down—and that something was
Barbie’s figure.’’
Despite the practical reasons for the dimensions of the Barbie
doll, the unrealistic dimensions of the doll have brought the strongest
criticism regarding the doll’s encouragement of an obsession with
weight and looks. In one instance, the Barbie doll’s accessories
supported the criticism. The 1965 ‘‘Slumber Party’’ outfit for the
Barbie doll came complete with a bathroom scale set to 110 pounds
and a book titled How to Lose Weight containing the advice: ‘‘Don’t
Eat.’’ The Ken doll accessories, on the other hand, included a pastry
and a glass of milk. Convinced of the ill effects of playthings with
negative images on children, Cathy Meredig of High Self Esteem
Toys developed a more realistically proportioned doll in 1991. She
believed that ‘‘if we have enough children playing with a responsibly
proportioned doll that we can raise a generation of girls that feels
comfortable with the way they look,’’ according to the Washington
Post. Her ‘‘Happy To Be Me’’ doll, which looked frumpy and had
uneven hair plugs, did not sell well, however. The Barbie doll was
introduced with a modified figure in 1999.
Throughout the years, the Barbie doll has had several competi-
tors, but none have been able to compete with the glamour or the
comprehensiveness offered by the Barbie doll and its accessories. The
Barbie doll offers children an imaginary world of individual success
and, as witnessed by the pink aisle in most toy stores, an amazing
array of props to fulfill children’s fantasies. By the early 1980s, the
Barbie doll also offered these ‘‘opportunities’’ to many diverse
ethnicities, becoming available in a variety of ethnic and racial
varieties. Although sometimes criticized for promoting excessive
consumerism, the Barbie doll and its plethora of accessories offer
more choices for children to play out their own fantasies than any
other toy on the market.
While some wish to blame the Barbie doll for encouraging
young girls to criticize their own physical attributes, to fashion
themselves as ‘‘Boy Toys,’’ or to shop excessively, others see the doll
as a blank slate on which children can create their own realities. For
many the Barbie doll dramatizes the conflicting but abundant possi-
bilities for women. And perhaps because there are so many possibili-
ties for women at the end of the twentieth century, the Barbie doll—
fueled by Mattel’s ‘‘Be Anything’’ campaign—continues to be
popular. By the end of the twentieth century, Mattel sold the doll in
more than 150 countries and, according to the company, two Barbie
dolls are sold worldwide every second.
—Sara Pendergast