or unprinted material into a sleeve configuration. This is
achieved through a process of solvent seaming into the
desired dimension or flat width. Tubing is extruded into
the desired flat width before printing. Seamed film can be
reverse printed with 3601 graphics and generally provides
more consistent dimensions in both flat width and gauge
profile. Tubing is generally less expensive, and it is used
for unprinted or one-color work.
Important dimensional measurements associated with
shrink bands are (a) flat width, which represents the
dimension relating to the diameter or circumference of
the container, and (b) cut height or impression height,
which represents the length of the container or the length
of the section of the container to which the shrink band
will be applied. These dimensions are usually expressed in
millimeters.
The inherent shrink is imparted into the material in a
heated stretching process. With tubing, this is achieved
during the initial extrusion process. With seamed film, a
process known as tentering is used. A tenter frame is a
modified oven that uses a combination of airflow and
temperature zones to orient the material. For example, a
30-in.-wide roll of 5.0-mil material will be converted into a
60-in. roll of 2.0- or 2.5-mil film. Shrink ratios of 50–70%
can be achieved by adjusting the process. Various ratios
are used, depending on the contour of the container being
labeled.
Shrink bands are generally processed using the gra-
vure printing method. Reverse rotogravure allows the
image or copy to be printed on the back side of the film,
which results in a glossy look to the package as well as
protection of the image from scratching or scuffing that
may occur in final packaging or distribution. Gravure
printing provides excellent color reproduction consistency,
high speed, and productivity, and it is an excellent method
for printing smooth film surfaces. Flexo printing has made
inroads into this market as the technology improves, but
gravure is still dominant.
After printing, several other features can be added to
the shrink band. Vertical and horizontal perforations, as
well as tear tape strips, can be added to make the band
removable for the consumer. Some packagers use a hor-
izontal perforation to make part of the label removable,
the tamper-evident feature is removed, and the primary
label stays on the container. Some examples of this are
toothpaste pumps, lip balms, syrups, and salad dressings.
Bands can be provided in continuous roll-fed form, or in
individual cut pieces for manual application.
APPLICATION
Bands can be applied manually or by automatic machin-
ery. Machinery on the market today is capable of applying
bands at speeds of 500 per minute or more, depending on
container size, container contour, and label dimensions.
For example, a lip-balm label of approximately 27-mm flat
width and 60-mm length can be applied faster than a
190-mm-flat width, 40-mm length band for a large dairy
container, due to both the label size and the container size.
Machinery is dominant in the dairy, packaged-food, and
pharmaceutical markets. Most machinery applies shrink
bands in a horizontal method, but recent developments
have allowed for vertical application of pen barrels, lip
balms, and other small cylindrical objects. Most machin-
ery requires material of 2.0 mils or more for process-
ing, and the use of a wedge or other device to open the
material before application is common. After application,
the container is sent through a heat tunnel, which uses a
combination of airflow and heat to shrink the band
securely onto the container. A dwell time of 3 s at roughly
3001F is used for most applications, although some pro-
ducts require an elaborate system of varying tempera-
tures and product rotation to achieve the desired effect.
Machinery is available to pack two containers together
with one band. This process is used in lieu of an overall
bundling method, which then may require the application
of another printed label for bar coding or to convey the
promotional message. Manual applications are used when
product volume is small or in market trial introductions.
Since shrink bands adhere using shrink energy, no glue
or glue applicating systems is required to apply shrink
bands.
USES
Shrink bands are generally used in three ways: as tamper-
evident neck bands, as primary labels and decorations, or
for promotional multipacking (see Figure 1 for examples).
Food and pharmaceutical packagers have been using
neckbands as a tamper-evident feature ever since the
Tylenol incident in Chicago in 1982. They are often used
in conjunction with vacuum packaging, inner seals, and
breakaway closures for product integrity. One advantage
for consumers is that neckbands provide evidence of
tampering before the consumer brings the product home,
as any attempt at removal is evident on the store shelf. In
the food-packaging market, yogurt, sour cream, salad
dressing, mayonnaise, syrup, mustard, and jelly are just
some examples of products that use neckbands (2). In the
pharmaceutical and health–beauty arena, use of neck-
bands is even more prevalent. Eye care, mouthwash,
cough syrup, pain relief, and vitamins as well as many
ethical medicines are among the products that utilize this
tamper-evident feature (see Tamper-Evident Packaging).
In the primary label and decorating market, shrink
bands provide a versatile and unique way to package
various products. The reverse printing capability allows
graphics
to stand out
on the store shelf as well as provide
durability. Batteries have been labeled using shrink film
for years, because the fine copy and metallic look required
on these products are achievable with shrink labels. Lip-
balm labeling combines a primary and tamper-evident
label using a horizontal perforation for easy removal of
the tamper-evident feature. Since this product is often
sold loose at drug and convenience-store checkout coun-
ters, the lip-balm package can be easily displayed without
any further packaging. In recent years, writing instru-
ments decorated with multicolor graphics have become
popular, especially those with designs targeted to the
teenage market. One advantage of shrink labels on this
product is that the reverse printing protects the image
from the oils and dirt that occur naturally on people’s
96 BANDS, SHRINK