multiplying the input by the efficiency). In any event, the comparative analysis pro-
vides two kinds of information for Farm 1: First, its productivity could be as much
as 25 percent higher than it actually was, and second, it could probably learn a lot
by studying—and even imitating—the operation of Farm 4.
In more practical cases, a DMU is characterized by outputs and inputs.
Productivity is still a ratio, usually a weighted sum of the outputs divided by a
weighted sum of the inputs. When more than one output exists, we need to use weights
in order to value a combination of outputs and quantify them in a single number. The
same holds for inputs. When we can quantify the value of outputs and inputs in a
single number, then we can take their ratio and compute a productivity measure.
We can also normalize that value by comparing it to productivities of other DMUs
and scale the results so that the best value is 1. By relying on efficiency, DEA is
useful when no single output metric captures performance comprehensively and
when some measure of outputs relative to inputs seems appropriate. This makes
DEA a valuable tool for situations in which several dimensions of performance are
important.
DEA has often been applied in nonprofit industries, characterized by multiple out-
puts of interest and some ambiguity about the relative importance of those outputs. For
example, in comparing the performance of mental health clinics, it might be difficult to
place relative values on services for domestic abuse and drug addiction. DEA is well
suited to this type of situation because it does not require importance weights for the
various outputs (or inputs) to be established beforehand. Instead, as we shall see, it
determines the weights in the analysis and allows each DMU to be evaluated in its
best possible light.
Even in for-profit industries, a total profit figure may not be adequate for evaluat-
ing productivity. In the case of branch banks, which we use for the purposes of illus-
tration, suppose that profit is entirely determined by loan and deposit balances. In the
short run, fluctuations in the profit margins for loans or deposits may influence a
branch’s profits, but short-run profits may not indicate how productive the branch
has been at developing and managing loans and deposits. In addition, short-run profits
at a particular time may not indicate how well the branch will perform when the market
shifts and margins change. Therefore, a gross profit figure may not be the best measure
of branch productivity. Instead, DEA combines the loan and deposit balances into a
single output measure, considering every possible ratio of profit margins, and chooses
the margins that are most favorable to the branch being evaluated. Then, having chosen
a favorable set of loan and deposit margins for each branch, the DEA program rates the
efficiency of each branch on a scale of 0 to 1.
5.1. A GRAPHICAL PERSPECTIVE ON DEA
To illustrate the use of weighted averages in DEA, we move from the one-input, one-
output case of dairy farms to a simplified one-input, two-output case involving branch
banks. This time, we illustrate the analysis with a graphical approach.
5.1. A Graphical Perspective on DEA 177