efficient units compete well with DMUs outside the population. Thus, we have to resist
the temptation to make inferences beyond the population under study.
As mentioned earlier, DEA works well when there is some ambiguity about the
relative value of outputs. No a priori price or other judgment about the relative value
of the outputs is needed. Because prices are not given, it should not be obvious
what output mix would be best. (This applies to inputs as well.) DEA performs its
evaluation by assuming weights that are as favorable as possible to the DMU being
evaluated. However, DEA may not be very useful in a situation where a distinct hier-
archy of strategic goals exists, especially if one goal strongly influences performance.
Some applications of DEA have run into complaints that the output measures may
be influenced by factors that managers cannot control. In response, variations of the
DEA model have been developed that can accommodate uncontrollable factors.
Such a factor can be added by simply including it in the model; there is no need to
specify any of its structural relationships or parameters. Thus, a factor that is neither
an economic resource nor a product, but is instead an attribute of the environment,
can easily be included. An example might be the convenience of a location for a
branch bank, which could be treated as an input.
One of the technical criticisms often raised about DEA relates to the use of com-
pletely arbitrary weights. In particular, the basic DEA model allows weights of zero on
any of the outputs. (Refer to Figure 5.3 as an illustration.) A zero-valued weight in the
optimal solution means that the corresponding input or output has been discarded in
the evaluation. In other words, it is possible for the analysis to completely avoid a
dimension on which the DMU happens to be relatively unproductive. This may
sound unfair, especially since the inputs and outputs are usually selected for their stra-
tegic importance, but it is consistent with the goal of finding weights that place the
DMU in the best possible light. In response, some analysts suggest imposing a
lower bound on each of the weights, ensuring that each output dimension receives
at least some weight in the overall evaluation. Choosing a suitable lower bound is dif-
ficult, however, because of the flexibility available in scaling performance data.
(Recall the discussion of indexed values earlier.) A more uniform approach is to
impose a lower bound on the product of performance measure and weight. For any
input dimension, the product of input value and weight is sometimes called the virtual
input on that dimension. Similarly, for any output dimension, the product of output
value and weight is sometimes called the virtual output. The virtual outputs are the
components of the efficiency measure, and we can easily require that each component
account for at least some minimal portion of the efficiency, such as 10 percent. In the
analysis of Branch 1 (see Figure 5.10), we can compute the virtual outputs for each
performance dimension in cells D14 and E14. Then, we add constraints forcing
these values to be at least 10 percent (as specified in cell F14). With these lower
bounds added, it is not possible to place all the weight on just one dimension. As
shown in Figure 5.10, the imposition of a 10 percent lower bound for the contribution
from each dimension reduces the efficiency rating for Branch 1 to 92.7 percent
when the model is optimized. As the example illustrates, when we impose additional
requirements, we may turn efficient DMUs into inefficient ones.
A related criticism is that the weight may be positive but still quite small on
an output dimension that is known to be strategically important. In this situation, it
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Chapter 5 Linear Programming: Data Envelopment Analysis