THE STUDY, OR PLACEBO, EFFECT 69
What is involved with the placebo effect can be, and is, disputed.
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If you are medically inclined you may say that by taking care, you start physiological
and psychological effects in the patient which improve the condition. Patient expectation
may, for example, trigger the production of certain painkillers (endorphins, enkephalins)
in the brain.
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If you are less medically, and instead more statistically, inclined you may say that what
is observed is largely the natural course of the disease; that what is involved is the
general phenomenon of regression to the mean, which we will discuss in more detail
in Section 7.5. With a fluctuating condition, if you assess it when it is in a bad state,
you expect it to improve. On the other hand, if you assess it in a good state, you expect
a deterioration to follow. Patients more often seek medical advice when in the former
state than when in the latter.
In a clinical study there is a protocol which defines which patients to include, and in many
cases these inclusion criteria are such that patients are enrolled into the study when they are
symptomatic. Once in the study, the study procedures and the interest the patients generate
with the doctors and nurses may make them improve. As a consequence of participating in a
study they may also, at least for a while, change their lifestyle in a way that has a beneficial
effect on their underlying condition. Each study protocol therefore implies some kind of study
effect. This is why it is usually not appropriate to assess the benefit of a particular treatment by
comparing the pre-treatment state to the post-treatment state alone. It is, however, appropriate
to compare the change in the outcome variable from pre-treatment to post-treatment between
the two groups. But there must be something in the design that provides information on the
non-treatment related effects of participation in the particular study. This is typically achieved
by having a control group, and such studies are said to be controlled studies.
If we want to assess the absolute efficacy of a drug, the control arm should only contain a
placebo treatment, where placebo refers to an inert substance, a ‘dummy pill’, that is intended
to be indistinguishable from the active drug. To be fully successful it should be identical
in all aspects, except for the active ingredient. A study which investigates the effect of a
drug can often accomplish a placebo treatment, whereas other treatments such as counseling,
physiotherapy, or acupuncture may well struggle to do so, with consequential uncertainty
about the interpretation of the results.
That a study is placebo-controlled does not necessarily mean that there is a group that gets
no treatment other than a sugar pill. What it means is that there is a group which receives a
placebo corresponding to the drug given in the other treatment group. All patients in the study
may be on some other background medication, either protocol specified or the treatment the
patient had at enrollment. However, formally, the meaning of the drug’s absolute effect is
what the drug accomplishes compared to a situation when no drug is given. In the presence
of a background medication in the study, what is measured is not the full effect of the drug,
but the add-on effect over and above this background medication.
Blinding and placebo control can be more or less complicated, and it may be that the
only way to accomplish this will in some ways compromise the ultimate purpose of the
study. On occasion a drug developer may want to compare a formulation of a drug that can
be given once daily to one that needs to be given twice daily. The main argument for why
a once daily formulation may be better is that it may improve compliance, since the patient
may miss fewer doses. However, if we design a blind placebo controlled study to study this,