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JWBK126-16 JWBK126-Kerry March 3, 2008 13:30 Char Count= 0
282 Smart Packaging Technologies for Fast Moving Consumer Goods
and those who would attempt to counterfeit it. In reality, one finds an arms race of such
technologies: a new hologram is introduced in January, the counterfeits are available on
the street by June (or in some cases February!). Naturally occurring randomness, be it in
traditional human biometric form or the new inanimate biometric technology LSA, uses
a different principle. In this case, the security rests upon the asymmetry between reading
and writing the security feature. Since the feature is naturally occurring, the brand owner is
never involved in writing or creating the identifier – nature does that. The brand owner only
ever reads the feature, either at an initial registration time or later when the person or item
is to be identified. This is very important, as it changes the nature of the arms race. In order
to overcome the technology, it is necessary for the attacker not simply to be as technically
capable as the brand owner, but more so. The attacker would be required to learn how to
create artificial identifiers, which is something the brand owner was not required to do. We
call this principle ‘intrinsically read-only’. The more detailed and complex the naturally
occurring randomness, the greater the technical challenge posed and hence the more secure
the technology. For example, human fingerprints are relatively coarse and attackers have
developed techniques using latex overlays (or even Jelly Baby sweets!).
If naturally occurring randomness is to be used for identifying and protecting documents,
goods and packaging, there are three requirements: (i) the items must possess a high degree
of microscopic complexity – if it is not microscopic it will be easy to copy and if it is not
complex there will not be enough unique combinations to identify each item in a large
collection; (ii) it must be possible to read the feature easily and rapidly; (iii) the feature
must be robust when subjected to normal or even heightened levels of wear and tear.
Figure 16.1 shows high-resolution microscope images of the surfaces of normal office
paper and a plastic (PVC) card, such as used for bank cards. In both cases one sees a high
degree of complexity. The supposedly smooth paper surface upon close inspection actually
reveals an intricate tangle of fibres. Similarly, the smooth and shiny plastic surface actually
reveals a mountainscape of hills and valleys if viewed with nanometre-scale precision.
Although multiple examples of the same type of item would probably exhibit similar
average statistics for these features (e.g. the width of the fibres or the average roughness
of the surface), the specific pattern formed should be unique to each item since the exact
place of each fibre or the exact location of each plastic peak is entirely random.
16.3 Diffuse Laser Scattering
Although high resolution microscopy clearly reveals the naturally occurring randomness,
it is too expensive, bulky and difficult to use as a practical brand protection technology.
In its place, we have developed a simple, low-cost, portable laser probe that allows much
of the same information content as shown in Figure 16.1 to be obtained, but without the
expense and complexity of full microscopy. The laser probe uses the principle of diffuse
laser scattering, as shown schematically in Figure 16.2. A low-power laser (1 mW, 635 nm,
continuous wave solid state) is focused onto a surface at normal (i.e. perpendicular to
the surface plane) incidence. Physicists use the Rayleigh criterion to determine what then
happens to the beam. The Rayleigh criterion uses the Rayleigh parameter R
a
=
2πσ
λ
cos θ,
where σ is the r.m.s. (root mean square) roughness of the surface, λ is the wavelength of
the incident light and θ is the angle of incidence of the light, as measured from the surface