
A BRIEF HISTORY OF CANADA
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this scheme would be constantly criticized for its steadily rising cost
and its negative effects on work incentive (Bothwell, Drummond, and
English 1989).
By the early 1970s, Canadians were becoming more conscious of the
adverse effects of dynamic urban and industrial development on their
physical environment. Although concerns about the “greenhouse
effect,” the depletion of the ozone layer, the pollution of air and water,
the destruction of the tropical rain forests, the management of rapidly
accumulating disposable waste, the hazards of acid rain, and the con-
servation of natural resources and wilderness areas were largely global
in scope, Canadians demanded that their federal, provincial, and local
governments be more responsive to environmental protection. Accord-
ingly, the Trudeau administration established the Department of the
Environment in 1971, and two years later, the Federal Environmental
Assessment Review Offi ce (FEARO) was formed to monitor the bio-
physical and social impact of major projects on environmental quality
in Canada. Within a few years, all of the provinces had established their
own departments of the environment and had implemented environ-
mental protection and assessment legislation. Although Canadians
would continually debate the adequacy of government responses to
environmental issues, the ecological health and well-being of the nation
became fi rmly embedded in the public agenda.
The wave of Trudeaumania and the enthusiasm for the just society
that had launched Trudeau into power in 1968 subsided considerably by
the time he sought reelection in 1972. The minute margin of victory
suggested that many Canadians disagreed with the Liberal campaign
slogan “The Land Is Strong.” Trudeau had to account for a faltering
economy, this time characterized by a unique concurrence of rising
unemployment and infl ation, which economists dubbed “stagfl ation”
(stagnation/infl ation). That Trudeau did not give this problem the atten-
tion that many voters thought it deserved was widely interpreted as
further evidence of his growing arrogance and remoteness. Western
Canada, where enthusiasm for Trudeaumania ranged from lukewarm to
skeptical in 1968, felt thoroughly alienated four years later. Prairie farm-
ers believed that the Liberal government lacked appreciation for wheat-
growing, the family farm, and rail transportation. They agreed with
others in English Canada that Trudeau had been too preoccupied with
bilingualism and rising Quebec nationalism. The Liberals lost almost all
of their support in the West and a signifi cant amount in Ontario, mainly
to the Conservatives and, to a lesser extent, the NDP. Under the leader-
ship of David Lewis, the NDP launched an effective attack on “corporate