Trim A small piece of film cut from the edge prior to the
winding of the roll to remove the edge bead.
Yield Yield refers to the surface area, typically given in
thousand square inches (MSI) of one pound of film (lb).
BIBLIOGRAPHY
1. K. L. Williams, G. Laverde, R. Wolf, and D. R. Breese,
Economic benefits of machine direction orientation, SPE
Polyolefins RETEC Conference, 2005.
2. D. R. Breese, Economic benefits of utilizing MDO films in
flexible packaging, TAPPI PLACE, 2007.
3. E. Hatfield, Some of the important design requirements of a
machine direction orientor (MDO) Machine, TAPPI PLACE,
2007.
4. D. R. Breese, G. Beaucage, and K. L. Williams, Modeling the
effects of solid state orientation of blown high molecular
weight high density polyethylene films: A composite theory
approach, SPE ANTEC, 2005.
5. D. R. Breese and J. J. Strebel, Balancing tear strength and
modulus of machine direction oriented films containing high
molecular weight polyethylene, SPE FlexPackCon, 2006.
6. E. Hatfield, R. Tate, K. L. Williams, and B. Todd, New MDO
Medium molecular weight high density polyethylene films,
SPE ANTEC, 2001.
7. E. Hatfield and D. R. Breese, Step change improvements in
barrier using MDO, TAPPI 2006 Innovations in Barrier
Packaging, 2006.
8. D. R. Breese, and G. Beaucage, Effects of machine direction
orientation on the moisture and oxygen barrier properties of
HMW-PE films, TAPPI PLACE Conference (2005).
9. S. E. M. Selke, J. D. Cutler, and R. J. Hernandez, Plastics
Packaging: Properties, Processing, Applications, and Regula-
tions, 2nd edition, Hanser, Munich, 2004.
10. A. L. Brody, and K. L. Marsh, The Wiley Encyclopedia of
Packaging Technology, 2nd edition, John Wiley & Sons, New
York, 1997.
11. O. Vetter, Trends and opportunities in the European clear
barrier market, TAPPI PLACE, 2006.
MANAGING THE PACKAGING FUNCTION
AL CORNING
A Corning Consulting, Inc.,
Lombard, Illinois
Ongoing disagreements and/or confusion exists as to
where in the organization packaging best ‘‘fits’’ and,
even worse, a general lack of understanding on the part
of senior management, and other corporate groups, as to
what packaging can or should be doing to best serve that
business.
LOCATION IN THE ORGANIZATION
Where is the packaging function best positioned to serve
the company? Granted, there is no easy answer to this
question. The close relationship with suppliers that are
typically desired or required directs one to elect location
within the purchasing department as optimum. Especially
when one considers the increasing importance of
cost control, cost reductions, specification negotiation,
and supplier problem resolution—especially quality
problems.
Cases exist in which the manufacturing function has a
dominant need; and in all cases, packaging must assure
good working relationships with production management
and line personnel.
In essence, there is no one best answer for all, but the
wrong or inappropriate corporate location of the packa-
ging function ensures hampered performance and limited
professional growth or recognition of value.
PACKAGING RESPONSIBILITIES: KNOWN AND
UNDERSTOOD
Perhaps the prime responsibility of a packaging manager
is to understand clearly all that is currently and appro-
priately expected of the function, and, likewise, to educate
upper management, continually, as well as their peers or
‘‘customers’’ in other company functions’ as to what the
department’s capabilities and expected productivity are.
The latter is basis staffing, training thereof, budget, and
assigned priorities.
The emphasis on current expectations is to ensure that
the department manager keeps aware of ongoing changes
in the company and/or industry that continually impact
respective responsibilities and priorities. Those changes
must also be quickly communicated to the packaging staff.
STAFFING
One must expect the typical, and likely ongoing, under-
staffing that exists today has existed for years, and it will
likely continue in the future. This understaffing is due
partially to failure to communicate to senior management
the needs, benefits, and cost-effectiveness possible within
the packaging function. ‘‘Cost-effectiveness’’ is a combina-
tion of cost reductions and avoiding major costly claims or
mistakes that impact other corporate functions. This is
concept covered in a later paragraph.
Appropriate staffing is usually a matter of budget
restraints and the collective expectations of the packaging
department. Clearly delineated project assignments and
regular progress reports help emphasize possible under-
staffing. If certain engineers have more work assigned
than they can reasonably handle, then the resultant tardy
results and stress will quickly magnify the need for added
staffing. One cannot emphasize enough the need for
establishing a project priority system as the best measure
of ‘‘appropriate’’ staffing. In essence, continuing failure to
meet objectives and particularly timelines (schedules) will
be a failure of management. That could include depart-
ment managers and their superiors! If added staff is not
made available, then a reduction in priority assignments
is in order if timelines are to be met.
690 MANAGING THE PACKAGING FUNCTION