Phillips T. Fit to bust: how great companies fail

John Wiley & Sons Ltd 205, с.570 The Professional Services Firm Bible is a comprehensive, sophisticated guide to every aspect of operating all types of mid-sized professional services firms—from law and accounting firms to consulting, real estate offices, and marketing companies. Focused primarily on growing firms with several to hundreds of professionals, it presents a wealth of expert advice for firm partners and managers who want to dramat...

Как превратить среднюю (читай - хорошую) компанию в великую? На этот вопрос отвечает бестселлер "От хорошего к великому". В нем Джим Коллинз пишет о результатах своего шестилетнего исследования, в котором компании, совершившие прорыв, сравнивались с теми, кому это не удалось. У всех великих компаний обнаружились схожие элементы успеха, а именно дисциплинированные люди, дисциплинированное мышление, дисциплинированные действия и эффект маховика. Бл...

John Wiley & Sons 2005, c. 227. The intent of this book is to be useful for the executive responsible and concerned with governance. It offers useful advice to those with process ownership responsibility, as well as to users of those processes. Although the book explores the issue of responsibility for governance, it does so primarily from several angles: first from the inside looking inside, then from the inside looking outside and finally f...

Study book, 1998 by The McGraw-Hill Companies, 5th edition, 303 pages CONTENTS SECTION 1 Essentials of Marketing Management PART A Introduction Chapter 1 Strategic planning and the Marketing Management Process PART B Marketing Information, Research and Understanding the Target Market Chapter 2 Marketing Decision Support Systems and Marketing Research Chapter 3 Consumer Behavior Chapter 4 Organizational Buyer Behavior Chapter 5 Market Segmentatio...

Richard L. Daft, PhD, is the Brownlee O. Currey, Jr., Professor of Management in the Owen Graduate School of Management at Vanderbilt University. Professor Daft specializes in the study of organization theory and leadership. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management Education. He was the associate editor-in-...