
153
Market power
Stren
th of a firm on a
particular market. In ba-
sic economic terms,
market power is the abil-
it
 of firms to 
rice
above mar
inal cost an
for this to be 
rofitable.
In com
etition anal
sis,
market power is deter-
mined with the hel
 of a
structural anal
sis of the
market, notably the cal-
culation of market shares,
which necessitates an
examination of the avail-
ability of other producers
of the same or of substi-
tutable products (substi-
tutability). An assess-
ment of market 
owe
also needs to include an
assessment of barriers to
entr
 or 
rowth 
entr
arriers
 and of the rate
of innovation. Further-
more, it ma
 involve
ualitative criteria, such
as the financial re-
sources, the vertical inte-
ration or the 
roduc
ran
e of the undertakin
concerned.
& 
# *  -
 .
!  -
  -
   
*  
  
)
   )-
  .
!  -
   -
)  -
  -
 
, 
,
 
,  ) -
  -
  -
   -
  (-
)
. 4
%  
  -
   -
 ( -
)   %.
{) ,  
  -
%,   
, 
)
  -
$ 
 
.
&/ 
# *>  -
 >.
; > J-
  >-
 ) 
) * -
) > >
 )> -
  
J >) >)-
>. ; -
  
>
)  
 
 
>, 
,  >-
> $,  
> 
  -
$   -
>  (-
)
. 4
>$ > 
  -
$ 
 
 
)>
  
. { ,
J  )
> 
,
  
>
>, )
  -
>$  $-
 .
M
m