
A BRIEF HISTORY OF MEXICO
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Education again became a priority. New schools were constructed
quickly and in a cost-effective manner: the schools were prefabricated,
the communities provided the land and the labor to assemble them. In
order to attract more teachers to rural areas, their living quarters were
included as part of the school construction. Free federal textbooks
enabled more poor children to remain in school. The rate of illiteracy
was further reduced from 80 percent in 1910 to 38 percent in 1960, but
still the swelling population increased the absolute numbers of those
who could not read or write: from 11,658,000 in 1910 up to 13,200,000
in 1960.
Like his predecessors, the president failed to implement any program
to curb population growth. But he did attempt to rectify some of its worst
impact on the cities. As rural farmers flooded urban areas, the cities could
no longer provide adequate support services such as housing, running
water, and sewerage. Shanty towns appeared on the outskirts of every city.
López Mateos initiated a program of low-cost public housing. A slum in
Mexico City was replaced with new units for 100,000 individuals.
On the international economic front, López Mateos encouraged
French and British investments for the development of the new pet-
rochemical industry, Petróleos Mexicanos (PEMEX). Yet he also pur-
chased foreign interests in essential electric companies and bought out
U.S. control of the burgeoning motion-picture industry, making Mexico
the major distributor of Spanish-language films in the world. In a ges-
ture typical of his presidency, López Mateos also guaranteed that movie
tickets would remain affordable to the poor. Agricultural and indus-
trial production continued to grow strongly and the foreign tourism
industry, supported by luxury hotels in Acapulco and Puerto Vallarta,
brought in almost twice as many travelers as under President Alemán.
Renewed Conservatism: The Tlatelolco Massacre
President Gustavo Díaz Ordaz (1964–70) was probably the worst
choice the PRI could have made for the 1960s. At a time when student
activism led to demonstrations and police confrontations around the
world, the PRI selected one of its most conservative presidents. When
the nation demanded greater openness in the PRI, the new president
annulled not only the victories of opposition parties but also the liberal-
izing reforms of his predecessor, López Mateos. Just when Mexico was
receiving world attention in its preparation for the 1968 Olympics, it
presented a government that would not easily tolerate public criticism
and ruled more by coercion than persuasion.