292 ECONOMICS OF DISTRIBUTED RESOURCES
3. Fuel substitution programs that influence a customer’s choice between elec-
tric or natural gas service from utilities. For example, the electricity needed
for air conditioning can be virtually eliminated by replacing a compressive
refrigeration system with one based on absorption cooling.
DSM programs have included a wide range of strategies, such as (1) energy
information programs, including energy audits; (2) rebates on energy-efficient
appliances and other devices; (3) incentives to help energy service companies
(ESCOs) reduce commercial and industrial customer demand for their clients;
(4) load control programs to remotely control customer appliances such as water
heaters and air conditioners; (5) tariffs designed to shift or reduce loads (time-
of-use rates, demand charges, real-time pricing, interruptible rates).
5.8.1 Disincentives Caused by Traditional Rate-Making
Electric utilities have traditionally made their money by selling kilowatts of power
and kilowatt-hours of energy, so the question arises as to how they could possibly
find it in their best interests to sell less, rather than more, electricity. To understand
that challenge, we need to explore the role of state-run public utility commissions
(PUCs) in determining the rates and profits that investor-owned utilities (IOUs)
have traditionally been allowed to earn.
A fairly common rate-making process is based on utilities providing evidence
for costs, and expected demand, to their PUC in what is usually referred to as a
general rate case (GRC). General rate cases often focus only on the non-fuel com-
ponent of utility costs (depreciation of equipment, taxes, non-fuel operation and
maintenance costs, return on investment, and general administrative expenses).
Dividing these revenue requirements by expected energy sales results in a base-
case ratepayer cost per kWh. Fuel costs, which may change more rapidly than
the usual schedule of general rate case hearings, may be treated in separate pro-
ceedings. In general, changes in fuel costs are simply passed on to the ratepayers
as a separate charge in their bills.
To understand how this process encourages sales of kWh and discourages
DSM, consider the simple graph of revenue requirements versus expected energy
sales shown in Fig. 5.29. In this example, the utility has a fixed annual revenue
requirement of $300 million needed to recover capital costs of equipment along
with other fixed costs, plus an additional amount that depends on how many
kilowatt-hours are generated. In this example, each additional kilowatt-hour of
electricity generated costs an additional amount of one cent. This 1¢/kWh is
called the short-run marginal cost, which means that it is based on operating
existing capacity longer. There is also long-run marginal cost, which applies
when the additional power needed triggers an expansion of the existing power
plants, transmission lines, or distribution system.
If the utility in Fig. 5.29 projects that it will sell 10 billion kWh/yr, then annual
revenues of $400 million would be needed. The ratio of the two is an average
base rate of 4¢/kWh, which is what the utility would be allowed to charge until
the next general rate case is heard.